Recent reports of fraudulent extra virgin olive oil (EVOO) in the marketplace have made finding truly authentic EVOO more important than ever. Consumers are seeking ways to identify the real from the fake. Bellucci and its parent company Certified Origins, headquartered in Grosseto, Italy, is offering a solution in the form of the Bellucci App, […]
Cadbury Creme Egg is set to become the first UK confectionery brand to use the Snapchat ‘Sponsored lenses’ platform. Launching on March 12 and available for 24 hours only, the special filter will allow Snapchat users to give their selfies a Cadbury Creme Egg twist. Those using it can create images showing Cadbury Creme Eggs spilling […]
Stella Artois is celebrating its 600th anniversary with a ‘Be Legacy’ 360 brand campaign. Looking to underline the brand’s definitive moments, the ads tell the stories of Sebastian and Isabella Artois, who endured conflict, crises, and historical change. Created by Mother, the campaign is focused around the legacy of the brand, hoping to encourage consumers […]
After spoofing John Lewis’ ‘Man On The Moon’ for Christmas 2015, Aldi is again whipping up a storm with this nod to one of Britain’s most iconic commercials ever. Created by McCann Manchester and directed by Another Film Company’s Mark Denton, the spot opens on a gorilla sat in a purple room at a set […]
Dr Pepper is kicking off its Pick Your Pepper campaign by releasing hundreds of unique label designs that will be on 20-oz. bottles of Dr Pepper. The summer campaign celebrates millennial self-expression and gives Dr Pepper fans a chance to let their individuality shine every time they grab a bottle. The label designs are inspired […]
Dos Equis is saying #AdiosAmigo to ‘The Most Interesting Man in the World,’ as he heads on a one-way ‘Mission to Mars.’ The new spot, created by Havas Worldwide, will be the last commercial featuring actor Jonathan Goldsmith as ‘The Most Interesting Man in the World.’ The full 60 second spot will exclusively air March […]
A McDonald’s ad in Taiwan that features a young man coming out to his father as gay has gone viral. The ad by Leo Burnett Taiwan, opens with a father and son sitting in silence in McCafé. The tense young man has written a note on his cup: “I like guys.” The father stands up […]
Martini, one of the world’s most iconic Italian brands and the world’s leading vermouth and best-selling Italian sparkling wine, kicked off the Formula One season in style with the ultimate Terrazza experience in Pessione, Italy the home of Martini. The brand revealed plans for Grand Prix city take-overs where consumers will enjoy a series of […]
Kerry Foods and Saatchi & Saatchi London have launched an online film featuring the Snackarchist, hero of the latest Mattessons advertising campaign, who recently lived up to his reputation by storming the stage at a Lethal Bizzle performance. The character, a geek who flouts the rules, worked his way backstage at the performance at Hertfordshire […]
Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands? Earlier in March 2016, the Health Secretary, Jeremy Hunt, stated unequivocally that the idea remains on the table. He was echoing a statement made by the Prime Minister in January, and advice issued by Public Health England in October. The […]