Nakd, the snack brand created by Natural Balance Foods, set up shop outside London’s Shepherd’s Bush Westfield shopping centre this week with an edible billboard made up of their fruit and nut bars. The aim of the campaign by Total Media, was to showcase the variety of Nakd products available while positioning them as quick, […]
Brand participation agency 31ST:SECOND, have partnered with Arnott’s to develop a refreshed version of the campaign “Light Lunch” promoting healthier and lighter lunches that will get shoppers to ‘Switch the Sandwich’. Arnott’s is encouraging shoppers to swap bread for a lighter alternative from their Crispbread range, Vita-Weat Lunch Slices and Cruskits, by highlighting the health […]
Welsh Lamb has launched its first fully integrated TV-led campaign, created by AgencyUK. The ad features three generations of a family enjoying lunch when lamb is brought to the table, prompting the family toddler to announce “Lamb!” While his doting mother celebrates the little boy’s first word, his foodie father is less impressed, setting the […]
As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Bacardí rum, Grey Goose vodka and Martini vermouth with the 2015 Women’s Choice Award seal as “America’s Most Recommended” rum, vodka and vermouth. This award designation is based on a national survey of thousands of women across the United States who were […]
evian and New York-based fashion designer Alexander Wang unveil the 2016 evian Limited Edition bottle. Wang’s design features his signature bar code logo on two contrasting bottles, one black and one white. The purity of evian water is emphasized through clean graphics and highlighted by the play of the lines on the bottles. Alexander Wang […]
On the heels of the Jameson Drinking Buddies program, Jameson Irish Whisky’s passion for craft, quality and neighborhood collaboration continues with a one-of-a-kind whisky – Jameson Caskmates. For the first time ever, local Irish micro-brewery Franciscan Well and Jameson Original shared casks to create one exceptional whisky combining the smoothness of Jameson Original with the […]
Hennessy, the world’s best-selling Cognac, has just emerged as the number one performing global spirit for 2014, according to UK-based International Wine and Spirit Research group (IWSR). Hennessy, which has consistently posted growth for the last 50 months, has been recognized by the IWSR as a top 3 global brand since 2012. Earning the #1 […]
The California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, has launched a new statewide advertising campaign that taps into Californians’ leading sense of adventure and discovering the next food trend. Entitled “Food Loves Milk,” the campaign highlights milk’s essential role in food pairings – from the classically traditional such as milk […]
Luxury whisky Chivas Regal has unveiled a contemporary new design for Chivas 12 Years Old in a bid to reinforce the brand’s craftsmanship, luxury and heritage. Created by Coley Porter Bell, the new design retains its round generous shape with the bottle’s shoulders raised higher. The brand signifier, based on a Celtic lukenbooth, has been […]
Creative marketing agency, RPM and the UK’s number one breakfast biscuit, belVita, are launching NPD ‘Soft Bakes’ through a series of multi-sensory experiential events and retailer take-overs (point of sale creative & sampling) from 10th September. As the autumn mornings draw in, belVita are launching ‘Soft Bakes’ to ease consumers into their mornings with Red […]