As part of its integrated global Spectre campaign, Heineken has unveiled a new TV spot by Wieden+Kennedy Amsterdam – titled “The Chase” – which features Daniel Craig as James Bond in a high speed boat chase. In addition, the brand also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed […]
Nutella, The Original Hazelnut Spread, announced its Chief Nutella Ambassador Contest through which U.S. fans compete for the opportunity to be the Chief Nutella Ambassador to help the brand host next year’s World Nutella Day celebration. Starting September 21 through October 11, 2015, fans nationwide can enter for a chance to win the honor of […]
Coca-Cola has created a new campaign that adorns their cans with temporary tattoos of family names. The innovative cans come with common Latino family names printed in reverse, which can be applied onto skin by removing the sticker, and with the help of the condensation on each can. The meaningful campaign comes in celebration of […]
Burger King has teamed with a string of US burger brands including Denny’s, Wayback, Krystal and Giraffas to create a burger together in recognition of World Peace Day on September 21. The collaboration comes after McDonald’s rejected Burger King’s offer to create the McWhopper, a culinary mashup of both of the two brands most popular […]
Tullamore D.E.W. Irish Whisky announced its plans to engage Rugby fans nationwide with an integrated communications and events campaign to run during Rugby World Cup 2015. The U.S. activations mark the first time that Tullamore D.E.W. has been part of an internationally televised sporting event and are connected to a larger global undertaking by William […]
Snickers has announced they are changing select candy bar packages nationwide in the US, replacing the iconic Snickers parallelogram with popular hunger symptoms such as Loopy, Rebellious, Feisty, Drama Mama, Curmudgeon…and more. The packaging swap is part of the brand’s ongoing topical extension of its award-winning “You’re Not You When You’re Hungry” campaign. To support […]
Gatorade is trying to give fans a new point of view — like how to stare down a Major League fastball — as part of a new virtual reality effort. The campaign features Washington Nationals star Bryce Harper and seeks to put fans in his shoes as he steps to the plate. The campaign — […]
Nature Valley, one of UK’s most popular snacking bars from General Mills, is introducing a national field sales team to help independent convenience retailers increase their sales in the hugely popular and growing food-to-go category. Kicking off now, the field team will be making thousands of visits to stores right across the country, offering tailored […]
Since April 2015, Dole Europe’s latest mission has been to promote a long and fulfilled life. As part of the “My Energy” consumer campaign, the brand is inspiring an all-round healthy lifestyle. A core element of all the measures is the specially developed “Energy Code”, which stands for healthy eating, exercise and a genuinely heartfelt […]
The Doritos brand, in partnership with the It Gets Better Project, announced a new, limited-edition product to celebrate and support the lesbian, gay, bisexual and transgender (LGBT) community in the boldest, most colorful way possible. Introducing Doritos Rainbows chips, the first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the […]