In honor of National Coffee Day on September 29, Orbit gum, a subsidiary of Mars, Inc., followed comedian and actress, Nikki Glaser, as she went on a series of coffee dates, bringing Orbit gum along for a just brushed clean feeling between dates and cups of coffee. In a video (above), Nikki shares the following […]
Burger King restaurants are launching the Halloween Whopper sandwich, a burger unlike any other in the UK, with a black bun. While the pitch-black bun gives the Halloween Whopper sandwich a look that may make some think “hmmmmm?” the burger’s classic Whopper flavours will have tasters saying “mmmmm.” Inspired by the Burger King brand’s Black […]
Costa Coffee is tapping Periscope, the Twitter-owned live broadcasting app, to stream a barista battle to create the perfect coffee art. Two teams of Costa Coffee baristas will be challenged to pour a perfect ‘flat white’ coffee, complete with florette design. The pour-off will be broadcast live on 29 September for an hour through Costa […]
Carlsberg launched the “Cheers to Green Ideas” competition in partnership with Copenhagen-based Think Tank, Sustainia. Organisations, companies and members of the public around the world are invited to take part in the competition by submitting ideas on how to make Carlsberg beer more sustainable. The ideas provided must help Carlsberg improve the environmental impact of […]
Laphroaig whisky is celebrating its 200th anniversary in 2015. In honour of that fact, the brand has made a thoroughly entertaining film as part of it’s popular and brutally honest ‘Opinions Welcome’ campaign. The film stars a selection of locals from the distillery’s home on the Island of Islay in Scotland, and their candid opinions […]
The UK’s first national conference for craft distillers heads up a month of important trade events taking place in Perthshire, expected to significantly boost the food and drink sector locally and across Scotland. On 5-6 October 2015, The UK Craft Distillers’ Conference, which is run by the Scottish Craft Distillers Association (SCDA), will take place […]
The Glenlivet re-introduces the world to its founder, George Smith, with the US release of Founder’s Reserve, a new, permanent benchmark expression in the brand’s core range. Founder’s Reserve is the ultimate tribute to George Smith’s original vision to craft the definitive, smooth single malt whisky: the single malt known as the original standard setter. […]
‘Pay to play’ in digital is the normal for many marketers but Jack Daniel’s upcoming efforts will blend CRM and social media to try and lift its organic reach among younger drinkers. The Whiskey maker wants to protect its marketing from being forced to solely pay-to-play on social networks. As the likes of Facebook and […]
Dominic Purcell is known for acting rugged and tough. Yoplait Greek 100 yogurt is known for being smooth, creamy and sometimes fluffy. So, you probably wouldn’t expect the two to be paired up in an ad campaign, right? Well, the Yoplait Greek 100 brand team and Wieden+Kennedy wanted to clear up some misconceptions about Greek […]
It is apparently a common phenomenon for people to scratch the aluminum foil on their beer bottle’s necks. Based on this insight, creative agency BBDO Berlin has created limited edition ‘Scratchbottles’ for BECK’s beer, to make the process more playful and exciting. The beer bottles are covered with a unique aluminum canvas, allowing drinkers to […]