On the heels of the Jameson Drinking Buddies program, Jameson Irish Whisky’s passion for craft, quality and neighborhood collaboration continues with a one-of-a-kind whisky – Jameson Caskmates. For the first time ever, local Irish micro-brewery Franciscan Well and Jameson Original shared casks to create one exceptional whisky combining the smoothness of Jameson Original with the […]
Hennessy, the world’s best-selling Cognac, has just emerged as the number one performing global spirit for 2014, according to UK-based International Wine and Spirit Research group (IWSR). Hennessy, which has consistently posted growth for the last 50 months, has been recognized by the IWSR as a top 3 global brand since 2012. Earning the #1 […]
The California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, has launched a new statewide advertising campaign that taps into Californians’ leading sense of adventure and discovering the next food trend. Entitled “Food Loves Milk,” the campaign highlights milk’s essential role in food pairings – from the classically traditional such as milk […]
Luxury whisky Chivas Regal has unveiled a contemporary new design for Chivas 12 Years Old in a bid to reinforce the brand’s craftsmanship, luxury and heritage. Created by Coley Porter Bell, the new design retains its round generous shape with the bottle’s shoulders raised higher. The brand signifier, based on a Celtic lukenbooth, has been […]
Creative marketing agency, RPM and the UK’s number one breakfast biscuit, belVita, are launching NPD ‘Soft Bakes’ through a series of multi-sensory experiential events and retailer take-overs (point of sale creative & sampling) from 10th September. As the autumn mornings draw in, belVita are launching ‘Soft Bakes’ to ease consumers into their mornings with Red […]
Bud Light is teaming up with longtime partner Google to market unique, premium content directly to American football fans via the new Full Season Football program, featuring content from the NFL and other properties on Google Search and YouTube. Bud Light – the Official Beer Sponsor of the NFL – is the first brand to […]
The Original Light Beer is bringing Miller Lite Free Rides to six cities this fall, helping football fans enjoy the game responsibly. To kick off the upcoming season, Miller Lite, in partnership with local public transit companies, will provide Free Rides to fans in Atlanta; Chicago; Cincinnati; Green Bay, Wisconsin; Nashville, Tennessee; and Philadelphia. “We’re […]
Starting September 10, White Castle will officially add its freshly made breakfast to the menu lineup already available around the clock. White Castle is well known for The Original Slider, and will now add its variety of breakfast sandwiches to the mix – including The Original Slider with Egg & Cheese – allowing Cravers the chance to […]
Mother London has launched a 5 million ATL campaign, running across OOH, VOD advertising and social media, to support the recent revamp of PG tips’ entire range. With the tagline ‘Keep It Tea’ the campaign will remind consumers of the continued cultural relevance of tea and its power to keep them grounded in a crazy […]
Heinz will no longer refer to its golden multigrain, chocolate and organic varieties of biscotti as ‘an ideal healthy snack for babies 7+ months old’. It comes as a result of a complaint made to the Advertising Standards Authority by the Children’s Food Campaign which argued the products have added sugar as their second ingredient […]