Gatorade is trying to give fans a new point of view — like how to stare down a Major League fastball — as part of a new virtual reality effort. The campaign features Washington Nationals star Bryce Harper and seeks to put fans in his shoes as he steps to the plate. The campaign — […]
Nature Valley, one of UK’s most popular snacking bars from General Mills, is introducing a national field sales team to help independent convenience retailers increase their sales in the hugely popular and growing food-to-go category. Kicking off now, the field team will be making thousands of visits to stores right across the country, offering tailored […]
Since April 2015, Dole Europe’s latest mission has been to promote a long and fulfilled life. As part of the “My Energy” consumer campaign, the brand is inspiring an all-round healthy lifestyle. A core element of all the measures is the specially developed “Energy Code”, which stands for healthy eating, exercise and a genuinely heartfelt […]
The Doritos brand, in partnership with the It Gets Better Project, announced a new, limited-edition product to celebrate and support the lesbian, gay, bisexual and transgender (LGBT) community in the boldest, most colorful way possible. Introducing Doritos Rainbows chips, the first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the […]
Carlsberg is one of the world’s most iconic brands. Spanning a history of some 168 years, it reaches a global audience of millions of people everyday. Carlsberg (the flagship brand in Carlsberg Group’s portfolio of beers) is sold in over 150 markets – making it a truly international brand. Recognizing the need to simplify the […]
A team of workers at London steakhouse Manhattan Grill prepared over 500 packed lunches for terminally ill children, as part of Magical Taxi Tour’s charity trip to Disneyland. The charity is currently transporting over 250 children from Docklands to Disneyland Paris, in a convoy of London’s infamous black cabs. And lunch will provided by West […]
Ready for some fun? Tweet #ShareaCoke to help set a new @RecordSetter record for the world’s largest cheers. *clink!* pic.twitter.com/9UmY5WrVKE — Twitter (@twitter) September 17, 2015 Soft drink brand Coca-Cola has become the first brand to benefit from a customised Twitter emoji after the micro-blogging platform unveiled a pair of stylised glass bottled wrapped in […]
Delivery website Seamless has taken off across the country, on college campuses and in major cities—especially New York City, where people are always on the move and always hungry for some delivery. The brand’s most recent New York-based campaign from BBH plays up the city’s eating culture. “New York is such a unique place. It’s […]
Johnnie Walker launches its largest ever global marketing campaign. The campaign will activate simultaneously in more than 50 countries and will reach nearly 270 million consumers around the world within the first weeks of launch. ‘Joy Will Take You Further’ is an evolution of the brand’s famous ‘Keep Walking’ campaign and represents a new perspective […]
In the film Ryder Cup legend Paul McGinley reveals how an injury, which caused him to lose out on a promising career in Gaelic football, turned out to be a blessing in disguise as it led him to conquer the golfing world instead. The last thing he’d thought he would be was a professional golfer. He […]