The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign highlighting how a person’s future self is determined by the nutritional choices he or she makes today — starting of course with milk. Goodby Silverstein & Partners (GS&P), originators of the got milk? tagline, and Grupo […]
What’s a birthday party without a few friends? In recognition of legendary bourbon distiller Jim Beam’s 150 birthday, Jim Beam Bourbon is inviting anyone named Jim Beam (who is of legal drinking age) to join a once-in-a-lifetime birthday party at the world’s No. 1 bourbon’s historic distillery in Clermont, Kentucky. “If your name is Jim […]
Heineken, the nation’s leading upscale beer importer, will bring back the Heineken House to the 2014 US Open in its 23rd year of sponsorship. Located above the food village, the destination will provide an interactive retreat at the USTA Billie Jean King National Tennis Center, with live screenings of the biggest matches, entertainment, activities and […]
Grey Goose vodka announces the introduction of a groundbreaking new spirit – Grey Goose VX (Vodka Exceptionnelle) — in the US market. An exclusive edition of Grey Goose inspired by the spirit making traditions of its creator and Maître de Chai François Thibault, VX is masterfully finished with a hint of precious Cognac, resulting in a discerning new […]
When you’re melting from the heat in Madison Square Park you’ll do anything for a bottle of water and some relief from the sun. evian Natural Spring Water is offering the ultimate solution to the summer temperatures in NYC this August with evian Bottle Service. Forget “reserving a table” or charming the bouncer because ordering […]
Following a successful first year of Premier League sponsorship, Carlsberg launches ‘Take Your Seats’, a film that celebrates iconic moments from the competition’s opening weekends. “Carlsberg’s continued sponsorship of this league is a great asset for the Carlsberg brand and continues to cement its position as the beer of football,” says Mike Thompson, Marketing Director, […]
Dr Pepper launches a new digital marketing campaign, targeting its core 16 to 24 audience with a fun pick-a-path comedy adventure, created by a roster of YouTube stars. The campaign, created by MediaCom Beyond Advertising and Channel Flip, will offer a fresh take on Dr Pepper’s iconic ‘What’s The Worst That Could Happen?’ creative, working […]
With this new app, you no longer need to fumble for your cards and cash at the payment counter in Starbucks. ‘Wearbucks’ is an Android Wear app that lets you have a fuss-free experience whenever you pay for your drinks at Starbucks. To use, simply install the free app into your Android Wear device, such […]
Mars announced that it has signed new multi-year deals with Joe Gibbs Racing (JGR) and National Association for Stock Car Auto Racing, Inc. (NASCAR), further anchoring its presence in the sport. The new agreement with JGR will extend the winning partnership that has brought the No. 18 M&M’s Toyota to victory lane 20 times since […]
The Uncle Ben’s Brand, the number-one selling brand of rice in the United States, has teamed up with New York-based celebrity chef Marcus Samuelsson to announce the third annual Ben’s Beginners Cooking Contest, designed to inspire healthy lifelong eating habits by encouraging parents and kids to cook together. Parents with children in grades K-8 can […]