Ben & Jerry’s has created the ultimate solution to satisfy the munchies for ice cream lovers, and just in time. On April 20th the company will roll out a revolutionary new way for fans to eat their ice cream with the BRRR-ito, available in scoop shops nationwide in the US. For first-timers, Ben & Jerry’s […]
Belvoir Fruit Farms has launched a range of fresh new sensational summer drinks which are available now: Elderflower & Rose Cordial; Mango & Peach Cordial; Mango & Peach Pressé and Summer Fruits Pressé. As with all Belvoir’s drinks, the new summer collection is hand made on the family farm using only real pressed fruit juices and […]
Hollywood Actress and self-confessed Francophile, Diane Kruger has been announced as Martell Cognac’s Ambassador for the brand’s 300th anniversary this year. The Martell House was founded in 1715 at the height of French Art de Vivre, a period of time in which gastronomy, tasting and craftsmanship were all celebrated. As the very oldest of the […]
KP Snacks has completed a massive make-over of crisps, snacks & nuts fixtures in over 150 independent convenience stores across the UK. It marks the latest wave of activity for the company’s hugely successful SnacKPartners category initiative, which has proven to drive average sales uplift of +40% in participating stores by following a clear and […]
Hendrick’s Gin is launching Hendrick’s Air. This new ambitious venture will commence with its flagship (and only) air craft: a massive dirigible christened The Flying Cucumber. “We have been continually surprised by the odd popularity of our unusual cucumber-infused gin,” explained Hendrick’s National Brand Ambassador Jim Ryan, “So taking on the challenge of air travel […]
Deleon Tequila launches its first, high-impact full-scale media campaign consisting of content designed under the creative direction of the brand’s co-owner Sean “Diddy” Combs. The campaign encapsulates the forward-thinking vision of Combs, whose proven track record of successfully marketing to Millennials helped shape the strategy for the DeLeon brand’s latest foray into media. Deleon Tequila ‘The […]
PepsiCo and the National Basketball Association (NBA) announced a new multiyear marketing partnership, making the food and beverage company an official marketing partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball beginning next season. As part of this expansive food and beverage partnership with the league, PepsiCo […]
Green & Black’s Organic, the chocolate maker, will make its first foray into television advertising in a new £2 million campaign to promote its Thin range. The ‘Taste & Colour’ campaign by Mother London is the brand’s biggest marketing campaign in its 24-year history and will include TV, print and out of home advertising. It […]
Highland Spring, one of the UK’s leading bottled water brand, has invested £1.6m in a new integrated marketing and sponsorship campaign designed to help families get active and enjoy tennis. Building on the brand’s ‘Full of the Joys’ positioning and its role as the official bottled water of the Lawn Tennis Association (LTA), the Highland […]
BrandOpus has worked with McCain, the nation’s best selling frozen potato brand, to create a new range designed to appeal to an adult audience. 1+2 person households account for 60% of the UK population and often take their inspiration from the experiences they have when eating out of home. Building on this insight, the brand […]