On June 21, the longest day of the year, Bear Naked Granola brought the ultimate urban surfing experience to the iconic hills of San Francisco, California. Those up for the challenge took to boards, rafts and even bare feet to surf down the one-and-a-half city block course. To share the big wave action with fans […]
The world’s first super premium luxury vodka, Belvedere Vodka, is thrilled to announce an extension to their highly successful Know The Difference campaign, titled Unlearn / Relearn. This campaign allows consumers to rediscover the flavor and taste of a high quality vodka, while debunking myths that have previously surrounded the vodka category. Consumers have been […]
Chocoladefabriken Lindt & Sprüngli (Schweiz) AG celebrated the official opening of Lindt Swiss Chocolate Heaven at the Jungfraujoch “Top of Europe,” 3,454 meters above sea level, together with the Jungfrau Railway and Lindt brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest Lindt chocolate, and the adjacent Master Chocolatiers parlor gives […]
With less than 200 days until Christmas, it’s never too early to get in the holiday spirit! Premium chocolatier Lindt USA is kicking off the holidays six months early by offering chocolate lovers fun ways to get in the holiday spirit this summer. To celebrate the second year of its “Enchanting World of Lindt Chocolate” […]
Lay’s potato chips, one of the marquee brands from PepsiCo‘s Frito-Lay division, announced the four finalist flavors in its Lay’s “Do Us A Flavor” contest. Lay’s Cappuccino, Lay’s Cheddar Bacon Mac & Cheese, Lay’s Kettle Cooked Wasabi Ginger and Lay’s Wavy Mango Salsa flavored potato chips were selected as finalists from the more than 14 […]
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter. Research carried out as the World Cup drew to a close over the weekend found Coca-Cola’s Facebook fans grew more than any other sponsor during the tournament, up by 2.5 million […]
Space has been working with No. 1 Italian beer brand Birra Moretti to create a campaign that celebrates the brand’s authentic Italian heritage and develop its associations with food occasions. ‘The Moretti Movement’ reinforces the brand’s values and principles of enjoying good food and beer with family and friends through authentic Italian events and on-trade […]
A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers’ likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury. The Joy Generator enables users to log in to their Facebook profile via the machine, which selects and dispenses a free bar of chocolate matched to […]
DLKW Lowe revealed a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners. The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West Mincester’, ‘Lime House’, ‘Piccalilli Circus’, ‘White […]
American pizza chain, Pizza Hut, has just unveiled its newest item on the menu—The Ultimate Hershey’s Chocolate Chip Cookie. What it is, is an 8-inch diameter cookie that is pretty much like a cookie pizza. This new item is an official partnership with Hershey’s. It is priced at USD $5.99, or USD $4.99 if you […]