Blumberg Grain senior executives are arriving in India this week for meetings on food security needs in the public and private sectors. The company will also be participating in official business and industry events on January 26th held in honor of visiting U.S. President Barack Obama, and hosted by the U.S.-India Business Council, an arm of the US Chamber of […]
Lyle’s Golden Syrup kicked off a tour of London with a giant ‘smile activated’ syrup dispenser in a PR stunt to raise brand awareness. Holding 5kgs of syrup the dispenser is a giant replica of a Lyle’s Golden Syrup green tin. It has a sensor that can detect a smile and doles out free syrup […]
McDonald’s UK has launched a new campaign to promote ‘soft skills’ such as communication, interpersonal, and teamwork capabilities in a UK-wide scheme backed by entrepreneur James Caan. The restaurant chain’s drive will be backed by organisations including the CBI, National Youth Agency, LearnDirect and Barclay to help improve soft skills in the workplace. McDonald’s has […]
La Bodega Internacional (LBI), a Hispanic-owned, handcrafted premium spirits company based in Atlanta, has announced the launch of J.R. Revelry, a new, 90 proof bourbon that provides a unique, smooth taste for new and existing craft whisky enthusiasts and connoisseurs. J.R. Revelry has a smooth, approachable flavour profile, with a rich amber appearance and a […]
Quiet Storm has launched its first TV campaign for Young’s Seafood since winning the account in July last year. Exploring the concept of food envy, the multi-million pound advertising campaign, features a new character for the Young’s brand – a discerning foodie cat called Malcolm – who loves his food. He longs for the Young’s […]
Novak Djokovic, world number one tennis player and three-time consecutive Australian Open winner, and iconic Australian wine brand, Jacob’s Creek, have released the new ‘Made By‘ film series today. Unscripted and raw, the films show a side of Novak not seen before as he recounts never before told life stories from Belgrade, Serbia, celebrating what […]
Leading bourbon brand Jim Beam, announced the refresh of Jim Beam Rye – the classic Kentucky Straight Rye Whisky offering that’s been a staple on whisky bars globally for decades. It will have an updated bottle label design to reflect the premium quality of product. New Jim Beam Pre-Prohibition Style Rye, bottled at 90-proof, has […]
If news from 2014 made the case for 3D printing as this decade’s game-changing technology, CES closed the sale. From dresses to drum kits, the show was full of printed, working devices we didn’t even see on the radar last January. For some, though, the CocoJet 3D printer took the cake…or the candy, rather. CocoJet […]
Crowdfunding has produced everything from limited-edition records and books to T-shirts, health products and drone technology. To date, though, crowdfunding hasn’t cracked the biggest advertising stage in the world: that big American football game in February. The brand geniuses at Newcastle Brown Ale, who made their great beer famous during last year’s Big Game season, […]
McDonald’s saw the sign. The Golden Arches dropped its next brand spot for the refresh of it longstanding “I’m lovin’ it” platform, a 60-second TV commercial that focuses on the signs outside McDonald’s restaurants and the messages on the marquee. While they often advertise a new product or promotion, this ad will focus on the […]