Guinness brings its magic to Canada with the launch of Guinness 0 Non-Alcoholic Draught

<strong><em>Guinness brings its magic to Canada with the launch of Guinness 0 Non-Alcoholic Draught</em></strong>

Guinness 0 Non-Alcoholic Draught from the world’s leading stout, has officially made its way into Canada, featuring the same beautifully smooth taste, perfectly balanced flavour, and unique dark colour that is unmistakably Guinness. To celebrate this momentous occasion, Guinness invites Canadians to enjoy a can of Guinness 0 Non-Alcoholic Draught through unexpected means — a […]

Nomadic ‘Ready When You Are’

<strong>Nomadic ‘Ready When You Are’</strong>

Multi-Channel Ad Campaign Launched Six months on from its successful brand refresh, Nomadic is launching a multi-channel advertising campaign, entitled ‘Ready When You Are’ – a nod to the company’s range of nourishing convenience products and the busy, hardworking, people who consume them. Using Nomadic’s now ‘signature’ chevrons, the campaign reflects the dynamism of its […]

Tiger Beer creates the first puffer jacket that literally keeps you cool in the heat

Tiger Beer creates the first puffer jacket that literally keeps you cool in the heat

Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, now people all over the […]

UNLOCKING UMAMI: JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION IN COLLABORATION WITH RENOWNED CHEF KEI KOBAYASHI

<strong>UNLOCKING UMAMI: JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION IN COLLABORATION WITH RENOWNED CHEF KEI KOBAYASHI</strong>

“When Chef Kei and I set out to capture the essence of umami, we knew we were taking a step into the unknown by embarking on an exciting journey of flavour exploration. Together, we wanted to push the boundaries of what Scotch could be and bring a truly innovative offering to the world of whisky […]

Doritos launches Next Level Nachos campaign with Gorge-ous Cheese Pull stunt

<strong>Doritos launches Next Level Nachos campaign with Gorge-ous Cheese Pull stunt</strong>

Doritos and their UK agency VCCP London are today launching their largest ever integrated campaign for Doritos Dippers. Kicking off with an ‘unBRIElievable’ stunt to celebrate National Guacamole Day (September 16th) which is a key ingredient of any bowl of Next Level Nachos, the campaign marks the first piece of work created with VCCP including […]

‘McDelivery, You In?’: McDonald’s latest campaign by Leo Burnett celebrates the universal truth that when there’s a McDelivery going—everyone wants in

<strong>‘McDelivery, You In?’: McDonald’s latest campaign by Leo Burnett celebrates the universal truth that when there’s a McDelivery going—everyone wants in</strong>

McDonald’s latest campaign celebrates the irresistible joy of the shared order moment. Anchored around a hyperbolic, fast-paced 60” film directed by Ninian Doff, it highlights how one family’s McDelivery order ends up spreading excitedly across an entire block of flats. In the film, we see each neighbour confidently fire off their orders without even looking […]

Cheetham Bell give Soreen a little lift

<strong>Cheetham Bell give Soreen a little <em>lift</em></strong>

The iconic British malt loaf brand, Soreen, today launched a new media campaign for their NEW Soreen Lift Bars to drive awareness of these flavoursome and affordable on-the-go snack bars. The ‘Flavour that lifts you’ campaign, which predominantly targets those aged between 18 and 24, positions Soreen Lift Bars as a healthy and tasty choice, […]

Taste the Future: Coca-Cola® Creations Launches the Flavour of the Future

Taste the Future: Coca-Cola® Creations Launches the Flavour of the Future

First futuristic flavor co-created with human and artificial intelligence drops alongside an AI- powered experience, inspiring the endless possibilities of an optimistic future Today Coca-Cola® launched Coca-Cola® Y3000 Zero Sugar, a new limited-edition flavor and AI-powered experience from Coca-Cola® Creations. Coca-Cola® Y3000 Zero Sugar is the first futuristic flavor co-created with human and artificial intelligence […]

McDonald’s and Leo Burnett channel 90s nostalgia in latest campaign highlighting long-standing food provenance

<strong>McDonald’s and Leo Burnett channel 90s nostalgia in latest campaign highlighting long-standing food provenance</strong>

McDonald’s latest campaign highlights the little changes they’ve made to the way they source their food over the last 20 years, by tapping into 1990s culture. The campaign launches with a 90s Teletext inspired advert interrupting ad breaks across major networks during peak programming. The 30” spot will take over screens across the UK, and will read: “We’ve […]