Newcastle Brown Ale has joined forces with 37 other brands for the Super Bowl, cramming them all into a tongue-cheek advert that pokes fun at the hype surrounding advertisers’ efforts to exploit the popular event. Instead of shelling out millions of dollars on an ad for next month’s game, the brewer has ingeniously convinced 37 […]
Bulmers has launched its first branded site, themed around its multi-million pound ‘Live colourful’ campaign. Created by We Are Social, the site acts as a hub for Bulmers’ #livecolourful hashtag and other social activity. It links off to the cider brand’s other social presences on Facebook, Twitter, Instagram and YouTube. The site is also entirely […]
Integrated advertising, design and production company, Hub Strategy & Communication announced that they have directed and produced a Super Bowl spot for food delivery app, EAT24. The comedic spot features Snoop Dogg and Gilbert Gottfried and touches on the very serious medical condition known as “hanger”. “The creative team at EAT24 approached us and asked […]
Budweiser Canada on Twitter Budweiser Canada is celebrating those who make goals possible and chronicling their story in the ad, ‘Home of Goals’, debuting this Sunday during Super Bowl XLIX. Each day, the employees of Soucy Baron in Saint-Jérôme, Quebec craft the hockey pucks that go on to become hockey’s biggest goals. Budweiser wanted to […]
Fast food chain KFC has debuted a new food item in the Philippines called the ‘Double Down Dog’—and it looks downright sinful. A follow-up to its ‘Double Down Sandwich’, it’s made of a fried chicken patty wrapped around a cheese-filled hot dog, served with honey mustard and relish dressing. According to a Facebook post, the […]
Ahead of running during the all important Super Bowl slot next week, Bud Light and EnergyBBDO have aired the brand’s specially made for real-life Pacman game advert which has generated many headlines well in advance. The advert that aims to generate excitement and energy similar to that experienced during the big football game, and it’s […]
When you think of Chinese fast food in the USA, chances are “Panda Express” would come to mind. After being established in 1973, this quick service restaurant chain has gradually expanded to the 1,700 locations across the U.S. and Puerto Rico under its management today—to reflect this success and to mark the launch of a […]
The slow economic recovery in the United States may be prompting consumer’s heightened interest in extreme flavour pallets — specifically a trend toward foods and beverages classified as sour and tart, says one culinary trend forecaster. Suzy Badaracco of Culinary Tides in Portland says, she’s repeatedly watched more adventurous flavours in the food and beverage […]
With the support of Water.org and its co-founders Matt Damon and Gary White, Stella Artois launched its first global social impact campaign ‘Buy a Lady a Drink’ to drive awareness of the global water crisis and help provide solutions. Every day, women around the world spend a combined 200 million hours collecting clean water for […]
McDonald’s has turned to Razorfish to help celebrate the return of the McRib which is back on the menu for a limited time following a 12 year absence. To mark the relaunch Razorfish has made a mockumentary film featuring men and women from different generations talking about the return of the McRib. The older generation […]