Bud Light Builds A Real-Life Pac-Man Maze For Its Super Bowl XLIX Ad

Ahead of running during the all important Super Bowl slot next week, Bud Light and EnergyBBDO have aired the brand’s specially made for real-life Pacman game advert which has generated many headlines well in advance.

The advert that aims to generate excitement and energy similar to that experienced during the big football game, and it’s fun seeing them bring the arcade classic to life, without pushing the brand too hard.

It’s an audacious idea and the advert makes good use of the game during its 90-second running time. It is a continuation of the #UpForWhatever marketing push.

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