Best of British Beer has created an advent calendar with a difference for this Christmas – instead of chocolates behind the doors, there are bottles of beer! The limited edition ‘calendar’ comprises a 105cm high, 40cm wide cardboard tree and star, 24 330 ml bottles, a special 500 ml treat for Christmas Day, serving suggestions […]
The Subway restaurant chain announced that it will launch NFC-based mobile payments nationwide in the U.S. on October 1st with Softcard, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless. Softcard users can use their mobile phones to experience a new way to pay and save at more than 26,000 Subway locations […]
VO|CO, the world’s first beverage to blend pure coconut water with premium vodka into a “ready to drink” cocktail, announced that supermodel Alessandra Ambrosio has signed on to be the official spokesperson for the brand. In her role as VO|CO spokesperson, Ambrosia will be featured in the company’s advertising campaign, marketing and social communications. “We […]
Michter’s Distillery, based in Louisville, Kentucky, is releasing a new, innovative American whiskey US*1 Toasted Barrel Finish Bourbon on a limited basis. Michter’s has a rich and long legacy of offering traditional American whiskys of uncompromising quality. With each offering aged to its peak maturity, Michter’s highly acclaimed portfolio includes single barrel rye, very small batch bourbon, single barrel […]
Tequila Cazadores, 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States, announced the launch of new packaging for its line of premium tequilas, coinciding with Mexico’s Fiestas Patrias celebrating the country’s independence from Spain in 1810. Created in 1922 by Don Jose Maria Banuelos in Arandas in […]
Mars Chocolate North America announced that its new manufacturing facility in Topeka, Kan., has earned LEED Gold certification —an internationally accepted benchmark for designing, constructing and operating green buildings—from the U.S. Green Building Council. The roughly 500,000-square-foot facility, which opened in March, produces M&M’s Brand Candies and Snickers Bars. This accolade represents an additional LEED […]
Thorntons is to launch two block tablet bars into the competitive UK chocolate market in October, in a move that it claims heralds an “exciting new phase” in the brand’s development. The chocolate brand is adding two 100g bars, Fudge Chocolate Bar and Special Toffee Milk Chocolate – to tap into the £3.9bn chocolate market […]
‘The Happiest Thank You’ is the latest feel good ad from Coca-Cola that will probably make you smile. Shot in the Philippines, it features several people talking about the acquaintances in their lives who often help brighten their days. They include a driver, a grocery assistant, a security guard, and parking attendant. Despite interacting with […]
Guinness took consumers behind the scenes of its 255-year-old brewery in a new TV ad campaign launched on September 15. The ad, which is filmed in Dublin, has been directed by award-winning filmmaker Philip Montgomery and narrated by Irish actor Cillian Murphy. It will run across the UK and Ireland until November, supported by social […]
When one of Britain’s best loved family holiday brands decided it was time to re-invent it’s food offer with an exciting new family restaurant concept that could work as easily on the high street as it would within one of their resorts, they turned to Mystery for inspiration. Mystery helped Butlin’s hatch ‘Firehouse’, a seriously […]