Selfridges Introduces Japanese Gin

Selfridges Introduces Japanese Gin

Selfridges will be launching the first ever Japanese Gin made using Japanese botanicals – in time for the start of the blossom season in March 2014. The Gin is distilled, blended and bottled at The Cambridge Distillery in England, producers of some of the world’s most highly sought after gins and distillers to the world’s […]

Heineken UK Banned From Using ‘Misleading’ Kronenbourg 1664 Ad

Heineken UK Banned From Using ‘Misleading’ Kronenbourg 1664 Ad

http://www.youtube.com/watch?v=2kfqsbABHr8#t=0 Beer and cider producer Heineken UK has been told it must not use an advert for Kronenbourg 1664 that implies that the product was manufactured and brewed in France. The Advertising Standards Agency (ASA) ruled that both the press and TV ads for the drink were ‘misleading’ as they implied that Kronenbourg 1664 was […]

Ballantine’s Teams up with Boiler Room for Branded Content Deal

Ballantine’s Teams up with Boiler Room for Branded Content Deal

http://vimeo.com/86358877 Ballantine’s, the Pernod Ricard whisky, has announced a global branded content partnership with online music channel Boiler Room, as part of a plan to create online documentaries and one-off events. The ‘Boiler Room & Ballantine’s Stay True Journeys’ project aims to “discover and celebrate the stories of the world’s most vibrant music scenes – […]

Frobishers Raise the Bar of Global On-trade Premium Juice Sector

Frobishers Raise the Bar of Global On-trade Premium Juice Sector

Premium juice brand Frobishers is set to burst onto the global on-trade market as they roll out a campaign for international expansion. Successfully established as one of the UK’s finest juice brands, a reinvigorated export focus has met positive support amongst key distributors. With established export partners already secured across Northern Europe, Scandinavia and parts […]

De’Longhi & Nespresso Elevate the Coffee Experience with New Lattissima Pro

De’Longhi & Nespresso Elevate the Coffee Experience with New Lattissima Pro

De’Longhi, one of the world leaders in espresso machines, and Nespresso, the pioneer and reference for highest-quality portioned premium espresso, is expanding the Lattissima range of stylish espresso machines with the introduction of the new Lattissima Pro. The Lattissima range has experienced tremendous success in the past two years thanks to the ultimate combination of […]

Whisky Bottles That Look Like They Are Covered In Tattooed Skin

Whisky Bottles That Look Like They Are Covered In Tattooed Skin

To celebrate the rich history of J&B’s rare scotch blend whisky, the Le Sphinx parlor tattooed 25 bottles to commemorate one of the emerging trends of the 19th century—getting a tattoo. This trend originated in London, with many sailors sporting tattoos in the city—the fad soon spread to the rest of Europe. Inspired by history, […]

Baskin-Robbins Partners With Boardwalk Frozen, Launch New Treats in USA

Baskin-Robbins Partners With Boardwalk Frozen, Launch New Treats in USA

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, and Boardwalk Frozen Treats, the sales, marketing and distribution partner for Baskin-Robbins ice cream and frozen treats sold in grocery stores in the U.S., today announced a partnership to bring a flavorful range of packaged ice cream and ice cream bars to the shelves of […]