Nothing makes it feel more like the holidays than warm gingerbread and a hint of spice. Southern Comfort knows the feeling – and they’ve bottled it just in time for the holidays. To celebrate the season, Southern Comfort introduces Gingerbread Spice – a zesty and smooth combination of warm gingerbread flavors, creamy vanilla and subtle notes […]
Brandhouse has designed the look for a new Robinsons squash range aimed at kids and designed a brand character for each variant. The new flavours are Apple Berry Blitzer, Tropical Twister and Toffee Apple Tangle and feature characters made up of the ingredients. This approach will help children identify the flavours they taste according to […]
Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum and candy, announced that it has signed a global agreement with Google, focusing on online video. This is part of the company’s strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 […]
As World Vegetarian Day is recognised (October 1st) around the globe, it seems that more products than ever are showcasing vegetarian credentials. Indeed, new research from Mintel has found that 12% of global food and drink products launched in 2013 carried a vegetarian claim, up from 6% in 2009. Further to this, 2% of global […]
This year, evian and French fashion house KENZO collaborated to design the 2015 evian Limited Edition bottle. KENZO’s Creative Directors, Carol Lim and Humberto Leon, have united with evian to convey their graphic, intimate vision for this one-of-a-kind creation unveiled at Paris Fashion Week and available in the U.S. beginning November 2014. The mysterious and strange […]
As the saying goes, there’s a first for everything; and thank goodness for that. Back in 1975, Miller Lite revolutionized the entire beer category, becoming the first successful low-calorie beer and creating what has become America’s largest beer segment: light beer. Today, that category accounts for more than 35 percent of all U.S. beer sales. […]
Hershey’s iconic Miniatures chocolates has recently had its packaging redesigned. Giving a modern update to the wrapper of each chocolate and its bag, the redesign by Sterling Brands also boasts a sustainability element to it. Each wrapper had its weight reduced by 0.050 grams. That small move, in a year, saves more than 271,800 pounds […]
Beer anyone? How about a 10-story, six-pack of Labatt Blue beer? Former grain silos, once operated by the Grange League Federation, and now part of a nine-acre sports and entertainment complex called Buffalo RiverWorks, underwent a very “blue” facelift. Labatt wrapped the 100 feet high grain silos to look like a giant six-pack of Labatt Blue […]
Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency’s new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle the product launch. Creative team André Kassu and Marcos Medeiros will manage the launch, overseen by CEO Vinicius Reis. The shop will also manage a […]
Budweiser has announced the launch of a limited edition on-pack promotion to celebrate its NFL partnership ahead of an exciting series of games scheduled at Wembley Stadium. The 20x300ml NFL themed pack will give shoppers the chance to win NFL diamond hospitality tickets, as well as official NFL merchandise. Through the promotion fans can scan […]