Designer Diego Fonseca has created a concept redesign for energy drink brand Red Bull, where he dressed up its can in the strikingly colorful uniforms of various superheroes. The “Red Bull Superheroes Project” features beloved crime-fighters like Superman, Batman and The Flash—according to Fonseca, it depicts “a playful union between the Austrian energy drink and […]
Although the majority of Americans feel breakfast is important, hectic mornings make it difficult to fit the meal in every day. In fact, 40 percent of moms say that their child does not eat breakfast daily, according to Kellogg’s Breakfast in America survey. To garner increased participation in the School Breakfast Program, schools throughout Minnesota […]
Absolut is proud to announce that the world-renowned vodka will be unveiling its newest flavor and bottle, Absolut Karnival, at one of the world’s most prominent carnival celebrations in Trinidad and Tobago. The passion fruit and orange blossom-flavored limited edition Absolut Karnival will capture the transformative energy of Carnival. Inspired by carnival and launched in […]
On March 1, Blue Moon Brewing Company will collaborate with artist collective Johalla Projects to artfully redefine the Lunar New Moon. On an otherwise moonless night, Blue Moon will present an interactive public art installation that will raise a moon into the sky at the DUMBO Archway in Brooklyn in response to fan retweets. When […]
https://www.youtube.com/watch?v=O_LJVfKN2iI Lipton revealed plans for the launch of its “Be More Tea campaign,” a new global brand positioning encouraging people to snap out of their routines and to embrace each day with a more present, playful and thoughtful mindset. The campaign will kick off with a 60-second spot to air during the Academy Awards featuring […]
This April, Orderella, the leading mobile ordering app which allows its customers to order and pay for drinks and food with their phone, is being trialled at 40 Star Pubs & Bars. The leased pub division of leading cider and beer business, Heineken UK, will undertake the trial before being potentially rolled out to a […]
Plus Kitchen is a new quality café offer preparing healthy, freshly made food launching in Istanbul for a Turkish market, to ultimately translate globally. Caulder Moore were responsible for creating the brand positioning, identity and environment. Plus Kitchen targets the local business community made up of expats and professionals. Its ethos is ‘smart thinking food’ – […]
Ben & Jerry’s has been committed for more than three decades to an ambitious three-part mission: not just making the world’s best ice cream, but also supporting progressive causes and sharing its success with all stakeholders — employees, distributors, customers, cows, more cows, everybody. This tell-all tale shows that despite all the fun and amazingly […]
Lay’s Kettle Cooked – one of the many brands from PepsiCo‘s Frito-Lay division – announced the expansion of its hard-bite potato chip line-up with the addition of two new flavours. Introducing Lay’s Kettle Cooked 40 Percent Less Fat Sea Salt & Vinegar and Lay’s Kettle Cooked 40 Percent Less Fat Jalapeno Cheddar flavored potato chips […]
Ice cream lovers behold; Vermont-based Ben & Jerry’s has unveiled five new ice cream flavours with decadent fudge or jam centers. Wanting to “blow out the concept of fun flavours”, each pint features two flavors separated by either a gooey jam or fudge core. The five new flavours are: Hazed & Confused: chocolate and hazelnut […]