Warning! A nationwide “frosting” is about to hit the United States, and its cool taste will keep Diet Coke fans chattering well past the winter months. Diet Coke, the No. 2 beverage in the U.S., introduced a new product, Diet Coke FROST. A great tasting, low-calorie frozen carbonated beverage, this is the first frozen offering […]
The Clink Charity opens the doors of The Clink Restaurant at HMP Brixton – the charity’s third training restaurant – following the official launch event on 26th February 2014. The Clink Restaurant at HMP Brixton is the latest milestone in the charity’s development and growth. A brand new concept to come to London, the restaurant […]
A pressure group devoted to promoting and supporting the real ale industry has given a top regional award to Masham brewer T&R Theakston Ltd. The Harrogate & Ripon branch of the Campaign for Real Ale (CAMRA) has named Theakston’s Black Bull in Paradise, Masham, its “Autumn Pub Of The Season 2013”. The pub, which also […]
Poliakov, the world’s most Extreme Vodka, has launched a one-of-a-kind experiment in a quest to reach the ultimate level of cold: the K Degree, the most freezing temperature one may find in the universe, at -273°C. The “K Degree” operation was set in motion with a bottle of Poliakov being sent into the stratosphere, to an […]
Popping its way into the hearts and hands of snack lovers nationwide, the Smartfood brand introduces Smartfood Delight popcorn, a brand of reduced-fat popcorn perfect for health-conscious consumers looking for smarter snacking options. Smartfood Delight popcorn is available in Sea Salt and White Cheddar flavors, offering consumers a tasty new way to enjoy delicious flavors […]
Repeat performer, award-winning Sterling Vineyards, will once again provide the fine wines poured at the Oscars telecast and the Academy of Motion Picture Arts and Sciences’ Governors Ball. This year, Sterling is joined at the bar by a selection of world class spirits from the Diageo Luxury Brands portfolio – in a customized experience created […]
One hundred years ago, on February 25, 1914, a baker and an egg salesman opened a bakery in Philadelphia and began selling delicious small cakes. That bakery’s now famous Tastykakes are still the sweet treat of choice for Philadelphians and a growing legion of fans around the country. To mark its centennial, Tastykake is celebrating […]
Official Supplier to The European Tour since 2012, Mouton Cadet – the world’s leading Bordeaux AOC wine – became a member of the prestigious family of Ryder Cup sponsors in March 2013, confirming its commitment to golf. Sharing the same values and “etiquette”, Hugues Lechanoine, Managing Director of Baron Philippe de Rothschild and Paul McGinley, […]
One of the world’s most prestigious cocktail competitions is taking to the high seas to turn floating bartenders into mixologists extraordinaire. The Diageo Global Travel team announced the launch of the biggest ever Diageo Reserve World Class program, in partnership with four of the world’s leading cruise lines: Princess Cruises, Norwegian Cruise Line, Royal Caribbean […]
Between the mind-bending speeds, bumper to bumper action and hairpin turns, many observers would say the high-octane world of stock car racing is a little nuts. Now, for the start of the 2014 NASCAR Sprint Cup Series season, Mars Chocolate North America and M&M’S Racing are taking the nuttiness of M&M’s Peanut in NASCAR to […]