Hard Rock Cafe is shutting down Hollywood Boulevard for the second year in a row for its Run Hard Rock Cafe 5K to benefit My Friend’s Place. Registration is now underway for the race which will take place on Saturday, November 8, giving runners, walkers and rockers alike the chance to run alongside the imprints […]
Two Leaves and a Bud Tea Company celebrates its 10th anniversary in 2014. The company is acknowledging this milestone with a refreshed look and new packaging that references its roots as a small, independent, Colorado-based brand. The changes began earlier this year as the company, which had shortened its name to “Two Leaves Tea Company” […]
As The Great British Bake Off begins another series, many amateur bakers across the nation will be donning their aprons in anticipation. However new research from Mintel reveals that the number of Brits baking in the home is falling. Whilst over five in six (85%) UK adults baked at home in 2013, this figure has […]
For more than 150 years, Bacardí has been a brand with incredible stories to tell. Since 1862, the Bacardí family has faced earthquakes, fire, revolution, prohibition, and exile, none of which could tame their irrepressible spirit. To bring these stories to life, Bacardí has collaborated with two of the most iconic names in the world of graphic […]
Redd’s is introducing Redd’s Wicked Apple, the first refreshingly hard ale of its kind. At eight percent alcohol by volume, Redd’s Wicked Apple is a hard ale that amplifies Redd’s crisp apple flavor for an experience that starts strong and finishes smooth. “Redd’s Wicked Apple was created to provide a refreshing alternative to drinkers during […]
The National Peanut Board (NPB) announced the launch of PeanutAllergyFacts.org, a new website for parents, schools, foodservice executives and manufacturers. The site is designed to provide science-based information about peanut and food allergies, as well as links to resources about effective allergy management. The new site is a key element of a new awareness campaign […]
McDonald’s has renewed its sponsorship of the UK’s football associations for a further four years, pledging to supply 250,000 kits to local football clubs. The fast-food chain, which first signed up as the Football Association’s (FA) Community Partner in 2002, said it remains committed to raising the standards of football facilities at a grassroots level. […]
Westons Cider has engaged Brand on Shelf (BOS) to develop a new look for its Stowford Press brand. In a bid to drive brand stand out and differentiation against an extensive backdrop of cider brands, Westons Cider turned to BOS for a new on-trade packaging design. Ian Lewis, head of marketing at Westons Cider, said […]
Food design studio Bompas and Parr has come up with ice-cream that glows in the dark so that movie goers will be able to see in the cinema. The studio made this ice-cream for Cornetto, which features their trademark waffle cone dipped in chocolate. The special ice-cream consists of a golden-yellow filling and rests on […]
Heineken is offering consumers the chance to “discover” London with a free taxi ride if they buy a beer using a special app. As part of the beer brand’s on-going Open Your City campaign, on the first Saturday of every month, a fleet of Heineken-branded taxis will transport consumers across the capital. Consumers must download […]