The beer industry saw gains in both dollar and volume in 2012 after a three-year downturn. Well-marketed new products and slight improvements in the unemployment rate contributed to the beer industry’s overall growth. Although the second half of the year didn’t fare as well from an economic standpoint, the industry was still able to see […]
In America, an estimated three million households are food insecure – that amounts to one in six people who lack the nutritious food needed to live a healthy life. Bob Evans Farms is pledging to continue the fight to end hunger through its Hunger Free Communities campaign, and is offering more ways to help feed […]
It is known that when coffee giant Starbucks starts using red paper cups—rather than its de rigueur white paper cups—Christmas is round the corner. For this year’s holiday season, the coffee company has unveiled new designs for its red paper cups. Devoid of the iconic snowmen, ice skaters and other characters, the new ‘Starbucks Holiday […]
Bermondsey Village Harvest is almost upon us. On 6th November 2013, some of London’s best chefs will come together to offer a three course meal, with all profits going to Magic Breakfast Foundation. Hosted by Tanner & Co on Bermondsey Street, the dinner takes place at 7.30 pm and tickets are just £35 per head. […]
BBH Singapore and Chupa Chups have unleashed two new campaigns to help the kiddies get Halloween excited and in a ghouly mood… Let the Chupa Costumator help you pick your Halloween ensemble. Besides the sugary tricking and treating, the only other rush this Halloween will probably be finding yourself a horror-ble costume! To help you […]
Elmwood has created new designs for Morrisons’ own-brand wine ranges, aiming ‘to transform the supermarket in to a true wine destination’. Elmwood has previously worked with Morrisons on projects including packaging for the Just for Kids readymeals range, branding the Little Big baby range and creating the identity for the Market Street offer. The project […]
Diageo has admitted a recent Guinness ad campaign, which saw it take over all three ad breaks during Saturday night’s (26 October) Jonathan Ross Show, failed to live up to the brand’s legacy of iconic marketing after it was criticised by viewers for being “painful” and “contrived”. http://www.youtube.com/watch?v=E39fvn6O0JA#t=51 The media buy, a first for the […]
While the Western European chocolate confectionery market reached a sweet £19 billion in 2012, it looks like it is Germans who have the sweetest tooth in Europe. Indeed, according to latest research by Mintel, Germany accounted for a quarter (24%) of the Western European chocolate confectionery market in 2012, equating to a retail market value […]
innocent’s Big Knit campaign turns ten this November, and to celebrate, the behatted smoothies will be found in more retailers than ever before. The smoothie producers have partnered with 12 different customers to pop over a million little woolly hats on innocent smoothie bottles in thousands of stores around the country, with the promise of donating […]
Millions of soccer fans have their eyes on the Mexican national team with hopes of a 2014 World Cup qualification. At the upcoming game against Finland in San Diego, 12 teens will join their heroes on the pitch as official on-field ball handlers. The youngsters, who represent the Boys & Girls Clubs of Greater San […]