Tesco has begun rolling out a new look for Tesco Finest, its premium product category. Parker Williams is behind the design of a new range of 12 Tesco Finest chocolate bars, but neither Parker Williams or Tesco can confirm if the consultancy has worked on any other ranges in the Finest category. Each chocolate pack […]
http://www.youtube.com/watch?v=BEMDcWjKg58 Waitrose has hooked up with Delia Smith again, just months after dropping her from its ads, to bring the TV cook’s recently launched online cookery school to Waitrose TV. The Delia Online Cookery School with Waitrose, which will feature an array of tutorials free of charge, goes live today on the Waitrose TV site […]
Dean’s, the shortbread manufacturer, is set to launch a brand new TV ad campaign with STV in south west Scotland. The animated ad, which is set to run throughout Scottish Food Fortnight, tells the story of how Helen Dean began baking shortbread in her Huntly kitchen and how the business has grown to become a […]
Ribena and Lucozade have been sold to Suntory Beverage & Food for £1.3bn — the price of 2.3 billion cartons of the blackcurrant drink. GlaxoSmithKline, Britain’s biggest drugmaker, put the drinks up for sale in February as part of chief executive Sir Andrew Witty’s push on healthcare brands and vaccines. Private equity firms including Blackstone and […]
http://www.youtube.com/watch?v=2oiHPEzCa08 Bud Light, the official beer sponsor of the National Football League, is once again pairing the nation’s most popular beer and most popular sport for a fan-centric campaign that will include new TV creative and NFL- and team-specific packaging. Bud Light’s new TV campaign, “Dilemmas,” is an evolution of last year’s popular “Superstitions” campaign […]
http://www.youtube.com/watch?v=Z-FFcQfxpKA Argentina chocolate company, Milka, encouraged the public to try a little tenderness to get free chocolate. Using the slogan “Dare To Be Tender”, its latest marketing campaign involved a vending machine that was placed a short distance from a Milka cow statue. The vending machine had no slots for coins, so passers-by had to […]
It is time for the 2nd Issue of our e-zine and as most big Hollywood movie franchises have found out – The sequel is not the easiest thing to make. But we hope our effort is more like ‘The Dark Knight’ rather than ‘Batman & Robin’. We have made a conscious effort to step-up our […]
The Imperial Arms in Chelsea has long been a popular venue, with locals and visitors alike flocking to enjoy its charms. Now this King’s Road landmark, with its stunning Victorian façade, is to undergo an exciting metamorphosis this October, offering customers a superb new venue in which to eat, drink and socialise. The Imperial will […]
Asia and the Pacific’s drive for food security has focused too narrowly on quantity, with a surge in obesity and still high levels of malnutrition in some countries highlighting the need for a new approach, says a new Asian Development Bank (ADB) study. “Many developing countries in the region face the twin burdens of both […]
San Miguel Fresca has launched a ‘Next Drink, Spain?’ campaign to promote the new brand position of ‘living in the moment’. The campaign is the first created for the brand by The Marketing Store and will offer consumers the chance to win a trip to Barcelona through promotional packs. Additionally, there will be a chance […]