Grant’s whisky has appointed Inferno to its advertising account after a contested pitch. Inferno won the account after a final shootout against VCCP. BSUR, Fred & Farid and Ogilvy & Mather also pitched. It is understood that although there was no current incumbent on the account, Grant’s has previously worked with My Agency and Geronimo. […]
Heineken has used ‘Leap motion’ technology in Taiwan to encourage customers to have a personal experience by interacting with the brand and share Heineken’s essential secret. To celebrate Heineken’s 140th birthday, they created a time travel interactive booth in the heart of Taipei city. You travel through time to explore the magic of Heineken. The […]
Tesco has unveiled the details of its new Love Every Mouthful advertising campaign as it looks to revive its fresh food image as supermarkets compete fiercely on quality rather than just price. Tesco’s Love Every Mouthful campaign kicked off on TV on September 29 and will be followed by cinema, outdoor, social media and print […]
There’s nothing quite like a warm, homemade meal, but some of us don’t have the privilege of enjoying one every day. In Greece, this doesn’t seem to be a problem. Social website, ‘Cookisto’, brings foodies, cooking enthusiasts, and just about any hungry person together through food—delicious, home-cooked meals, to be exact. Residents simply search for […]
An unofficial, unbudgeted redesign became an unexpected success for McCoy’s when the London-based design agency BTL Brands decided to ‘man it up’. The big-handed-man-friendly package design is online only but a spokesman for BTL Brands said after the overwhelmingly positive feedback he was “confident” that the McCoy’s marketing team would take “the right action”. According […]
Consultancy Shotopop has worked with Love to create designs for whisky brand Johnnie Walker’s 2013 Mid Autumn Festival Campaign for the Chinese market. Love approached Shotopop in April this year to create special-edition packaging for the Black and Gold Label bottles, and a special-edition Blue Bottle design. Aimed at the gifting market, the designs are […]
http://www.youtube.com/watch?v=6_khLVtkJcA Oreo and Draftfcb Johannesburg are responsible for – for the first time since 2006 in South Africa – a new Oreo TV commercial which broke earlier in September. The ad features a child and her dad sharing a special moment in which they connect over an Oreo. It was created by creative director James […]
Pepsi announced the launch of a new set of stations on iTunes Radio, entitled “#FanEnough,” bringing a music angle to its current NFL-themed “Are You Fan Enough Campaign.” The launch of the Pepsi #FanEnough station marks the second wave of branded stations to be unveiled since PepsiCo was announced as the exclusive food and beverage […]
Heineken has hinted it is to launch a home appliance for beer inspired by the success of the coffee machine as the result of a global tie-up with industrial designer Marc Newson. The brewer says the appliance will “revolutionise the way beer is experienced and enjoyed at home”. It declined to give further details ahead […]
http://www.youtube.com/watch?v=vj3xaxQMGyo For 100 years, Hellmann’s has been a part of America’s tables helping to turn meals into moments for families across the country. In celebration of its centennial, Hellmann’s brought together the best people, food and ingredients around the World’s Longest Picnic Table just blocks from Richard Hellmann’s original deli. Chef Mario Batali, Chef Tim […]