23-year-old superstar Taylor Swift recently signed a deal with Diet Coke for a series of branding initiative, including a television spot. Now, the brand launches a limited-edition Diet Coke can featuring the signature of Ms. Swift, with a handwritten quote adorning it — “If you’re lucky enough to be different, don’t ever change.” The can […]
Truman’s, one of the greatest names in British brewing, makes its comeback this September with the opening of its new London brewery after a 24 year absence. Part of East London’s history for 350 years, an investment of £1million has seen the company re-establish its roots in Hackney Wick, just a stroll down the Roman […]
The Co-operative is launching a new advertising campaign by Leo Burnett to promote its new and improved range of fresh ready meals and pizzas. The new ready meal and pizza ranges include great quality ingredients and British meat and poultry wherever possible, so customers can enjoy restaurant-quality meals at a fraction of the cost, or […]
PepsiCo announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live with iOS 7. On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on their iPhone, iPad, iPod touch, Apple TV, Mac […]
Johnnie Walker – in partnership with Vodafone McLaren Mercedes driver Sergio Perez and two-time world drivers’ champion Mika Häkkinen – launched a global free ride home programme as part of its Join the Pact responsible drinking campaign. Ahead of the 2013 Formula 1 Singapore Grand Prix, the Johnnie Walker brand announced its ambition to gather a further […]
Stella Artois introduced Le Bar Guide 2.0, a mobile app that serves as a personal concierge for discriminating revelers. While many apps present bar options, Le Bar Guide offers a compelling distinction: it presents bars categorized by the user’s mood. Le Bar Guide is free and available now on iTunes. “We rely on more than […]
http://www.youtube.com/watch?v=ZK4gryJrpdw Artem, an award-winning physical special effects company, was approached by the French advertising agency CLM BBDO to work on a new European campaign for Snickers. The team were asked to bring to life one of the gremlins from the iconic 1984 movie, Gremlins, executive produced by Steven Spielberg. A take on the classic comic […]
Leading bread brand, Hovis, is launching an outdoor campaign for two weeks, from 9th September, to support its Best of Both product range during the Back to School season. There are three versions of the creative from JWT London featuring children – a School Boy, a Ballerina and an Outdoor-Loving Girl – showing both the […]
Beer brand London Pride has launched a series of poster and print ads designed to promote its history and heritage. The ads, created by The Corner, are the latest in the ‘Made of London’ campaign, launched earlier this year, charting the brand’s London roots. Wade Crouch, head or marketing at Fuller’s, said: “Within this market, […]
Tetra Pak, the world leader in food processing and packaging solutions, released the findings of its 5thbiannual environment survey, highlighting a rising demand for renewable materials and environmental labeling among consumers worldwide. The report also shows that recycling remains a fundamental expectation of both consumers and food industry stakeholders. Renewable materials playing a more important […]