Most of us are familiar with Kit Kat’s crispy, creamy chocolate wafers which, thanks to the ingenuity of Japanese taste engineers, come in myriad flavors like orange, strawberry, and green tea. Now the Nestlé owned brand’s fans have even more reason to indulge in their love of the delicious bars at the world’s first Kit […]
A first-of-its-kind exploration of social data conducted by the National “got milk?” Milk Mustache Campaign in conjunction with social media analytics firm Crimson Hexagon has found that many Americans are skipping breakfast in the morning, and that the foods that they eat and tweet about may be missing the mark when it comes to balanced […]
Pepsi unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever. 19 of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the world over to “Live […]
Anheuser-Busch announced it will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser will represent Anheuser-Busch in 3.5 minutes of creative. “The Super Bowl is the biggest moment in sports and advertising,” said Paul Chibe, vice president, U.S. marketing. “With the largest […]
Shoney’s Chairman and CEO David Davoudpour always sees a bright future for Shoney’s. He calls it a return to “Glory Days.” On January 16, at Sugarloaf Mills in Lawrenceville, Georgia, the rest of the world will get a glimpse of his vision for the future. The All-American iconic brand will celebrate the grand opening of […]
http://www.youtube.com/watch?v=LcZVVOqUVxs Coca-Cola will unveil 18 special edition mini-bottles in Brazil on Wednesday to commemorate the country’s hosting of the 2014 FIFA World Cup in June. The bottles, which do not contain soda, feature designs inspired by the flags of previous host countries like Argentina and Japan, and future hosts including Brazil, Russia, and Qatar. They […]
Nestlé UK & Ireland has created a “reminiscence pack” featuring wrappers and packaging from its confectionery archive to help trigger happy recollections among those with dementia or memory problems. The project was sparked by a flurry of queries from care groups convinced that seeing such packaging may help revive positive recollections from the long-term memory. […]
Coca-Cola has been a proud sponsor of grassroots football for 25 years. What started in Zimbabwe in 1988 was formalized under Copa Coca-Cola in 1998, when it was first launched in Mexico. The aim of Copa Coca-Cola is to create the world’s largest and most inclusive football grassroots program. The global initiative gives millions of […]
Sainsbury’s is once again emphasising the ethical credentials of its own-brand products over Tesco’s with a campaign for its recently revamped budget Basics range. http://www.youtube.com/watch?v=4PrqN9c6k-s The campaign launches January 15 with a 30-second ad during Coronation Street on ITV. It highlights how Sainsbury’s Basics eggs are not the same price as Tesco’s Everyday Value eggs […]
http://www.youtube.com/watch?v=fVLxZQp2vw0 Colenso BBDO has unveiled its latest creative for client Burger King’s latest product offering, its Lamb Burger. The creative features two characters, Sir Roger Poppincock and Baron von Cravat, both of whom are conceived and written to have dated HM The Queen. Levi Slavin, creative director, Colenso BBDO said: “When I first met Sir […]