Absolut has revamped its website in a bid to engage fans by offering them content focused on real-time cutting-edge trends and collaborations. The new mobile-optimised site will seek to “immerse fans in the world of Absolut with fresh content focusing on cocktail culture and creative executions”, according to the vodka brand’s owner Pernod Ricard. Localised […]
The brewers at Samuel Adams are ushering in the new year with a new spring beer—Samuel Adams Cold Snap—the newest addition to the brewery’s popular seasonal beer collection. Brewed for spring’s transition away from the hearty brews of winter to the bright, lighter-bodied beers of summer, Cold Snap is the brewers’ take on a Belgian-style […]
The experts have spoken, and Weight Watchers once again reigns supreme in the 2014 Best Diets rankings released by U.S. News & World Report, earning the top spot in three categories. Weight Watchers is ranked #1 for “Best Weight Loss Diet” and “Best Commercial Diet Plan” – each for the fourth consecutive year – as […]
The New Year is here and after indulging in all the holiday temptations, it’s time to start shedding those pounds. The best way to do it? With a diet that includes key power foods and exercise. Studies show milk can help dieters get leaner. And to get motivated, the California Milk Processor Board (CMPB), the […]
Muir Glen, one of the leading organic canned tomato producers, announced the release of its 2013 Reserve Tomato harvest. Grown and canned with the same level of passion as a delectable reserve wine, the Muir Glen Reserve Tomato harvest is grown each season on a specially selected 13-acre plot of land on a Muir Glen […]
Tesco is overhauling its ranges of healthy foods, as it targets consumers looking to get into shape as part of their New Year’s resolutions. A new range, called Tesco Healthy Living, will replace Tesco Light Choices and Tesco Eat Live Enjoy, as the supermarket aims to offer a “more appealing” way to help customers control […]
Drinks giant Heineken has teamed up with DJ Armin van Buuren to launch a global responsible drinking campaign called ‘Dance More, Drink Slow.’ The tie-up aims to promote moderate drinking on nights out and is accompanied by a new music track, ‘Save My Night’, and a short film ‘The Experiment’, both of which were produced […]
As a new year begins and consumers return to work, many will be looking for an energy kick. But according to new research from Mintel, nearly six in 10 Americans (59%) who are current energy drink or shot users say they worry about the safety of energy drinks and energy shots. However, despite allegations of […]
FDA & USDA announced today they have approved Salmonelex as a “GRAS” (Generally Recognized as Safe) food processing aid against Salmonella. The new product consists of natural phages against Salmonella and is produced by Micreos of The Netherlands. The company confirms that industrial scale projects with US poultry processors will start in January 2014. According to […]
With the craft beverage industry on a stellar rise in recent years, Blue Ridge Community College’s decision to launch a two-year degree program in “Brewing, Distillation and Fermentation” last year seems to make a lot of sense. The program aims to produce a ready pool of skilled workers for the rapidly growing craft beer industry—according […]