Everyone has a story. The Bacardí brand and family’s story can be summed up with one word: “Untameable.” With more than 150 years of uncompromised passion triumphing against extraordinary odds, Bacardí is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with “Irrepressible Spirit” written in its […]
Tequila el Jimador, the No. 1 selling 100 percent agave tequila in Mexico, significantly updated its bottle aimed at expanding the brand’s footprint. Tequila el Jimador’s evolution in packaging design presents a new premium look to match the quality of the product. As part of the campaign, the brand will continue to encourage consumers to […]
Mondelez International has announced plans to invest over $100 million in a state-of-the-art biscuit manufacturing plant at its Opava site in the Czech Republic. The investment will create 200 new roles making Oreo cookies and belVita breakfast biscuits. Since 2009, net revenues for Oreo and belVita have grown 25 percent and 18 percent respectively in […]
Atlantico Rum, the specialty craft rum owned by Aleco Azqueta, Brandon Lieb and international music superstar Enrique Iglesias has announced distribution in Mexico, expanding the growing brand’s reach more than ever before. The brand will be sold at La Europea, Mexico’s prominent gourmet food and spirit retailer, as well as numerous high-end restaurants and bars […]
Fresh off launching their holiday campaign in the UK and introducing their own vintage-inspired fashion line, Coca-Cola has now decided to combine the two ideas together and unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. Made with the help of New York based agency […]
http://www.youtube.com/watch?v=3t7-hDwXnos Marks and Spencer has unveiled its food ad for Christmas, urging the public to ‘make Christmas delicious’. This is the first of four Christmas food ads set to roll out for the retailer, featuring products such as its Ultimate Enchanted Forest Cake. Patrick Bousquet-Chavanne, executive director of marketing and development at M&S, said: “This […]
http://www.youtube.com/watch?v=oEisS1116zs SodaStream is helping consumers ring in the season with the merriest of berries—cranberries that is! The leading manufacturer and distributor of home carbonation beverage systems announced the launch of three new flavours co-branded with Ocean Spray, in advance of the most popular cranberry time of the year. And who better to introduce this dazzling […]
Morrison’s is reportedly set to push its fresh food offering as a point of difference from the other big four supermarkets when it finally unveils its e-commerce model later this week. The retailer is the last of the Big Four supermarkets – Tesco, Asda, Sainsbury’s and Morrison’s – to launch an e-commerce operation. Its delivery […]
LYFE Kitchen, recently called “the future of food,” a transformational, socially responsible “lyfestyle” brand, opened the doors to its first-ever franchise location at the corner of Clark and Hubbard in Chicago’s River North section. CEO Mike Roberts, along with the first LYFE Kitchen Owner Operator Carey Cooper, his LYFE Kitchen Chicago Team, local dignitaries, LYFE […]
Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways than one. Beginning this month, beer drinkers can hail a Newcastle Cabbie Black Ale in bars and liquor stores nationwide. Cabbie is a deep, dark black ale with a soft hoppy […]