Cuisinart & Mr. Coffee Models Top Consumer Reports’ Latest Tests of Coffeemakers

Cuisinart & Mr. Coffee Models Top Consumer Reports’ Latest Tests of Coffeemakers

Serious coffee drinkers don’t have to spend a fortune to brew a good cup of Joe at home. In Consumer Reports‘ latest tests of nearly 100 coffeemakers, models from Cuisinart and Mr. Coffee delivered convenience and optimal brewing that count. Consumer Reports evaluated seven types of coffeemakers including conventional drip machines, brew-and-dispense models and pod […]

A Concept Design That Gives Energy Drinks A Superheroic Makeover

A Concept Design That Gives Energy Drinks A Superheroic Makeover

Designed by Mike Karolos, this clever idea shows that consuming an energy drink does make us feel quite superheroic. Using these motifs, Karolos likens getting an extra surge of energy to having superpowers, adorning these cans with minimalistic illustrations of iconic Marvel and DC superheroes. Sadly, these energy drinks are not in production, but this […]

McDonald’s Ends 40-Year-Old Heinz Deal After Burger King Boss Appointment

McDonald’s Ends 40-Year-Old Heinz Deal After Burger King Boss Appointment

McDonald’s is ending its 40 year partnership with Heinz, after the condiment maker appointed former Burger King boss Bernardo Hees as chief executive. The fast food giant will no longer offer customers condiments such as Heinz Tomato Ketchup, Barbecue Sauce or Sweet and Sour Sauce. It is yet to announce a replacement supplier. A McDonald’s […]

Biscuit Brand ‘Tim Tam’ Goes Tech For Fan Poll

Biscuit Brand ‘Tim Tam’ Goes Tech For Fan Poll

Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with a creative designed by DDB and executed by MEC and Social Ally. It focuses on an interactive consumer poll utilising real-time technology, offering fans a year’s supply of Tim Tams. The campaign launches online via Facebook. “Real-time communications is the […]

A Scary Pattern: Drinking Increases When Halloween Falls Closer to the Weekend

A Scary Pattern: Drinking Increases When Halloween Falls Closer to the Weekend

Spirits may be responsible for mayhem this All Hallows’ Eve, but they are likely to be of the man-made kind. Data on individuals monitored every 30 minutes for alcohol consumption shows drinking increases in general during Halloween, and that increase accelerates as the holiday falls closer to the weekend. Drinking violations for criminal offenders sentenced […]

Martinson Coffee Launches #YouCantFakeReal Sweepstakes

Martinson Coffee Launches #YouCantFakeReal Sweepstakes

The Martinson Coffee will hit the streets of New York City this fall to show New Yorkers why you can’t fake real, kicking off the #YouCantFakeReal social media sweepstakes that will give one lucky winner a year’s worth of free coffee. On October 28, 2013, two Martinson coffee trucks will kick start the sweepstakes acting […]

McDonald’s Shines Light on Supply Chain in Provenance Push

McDonald’s Shines Light on Supply Chain in Provenance Push

McDonald’s is launching a nationwide provenance push to showcase the findings from a marketing initiative earlier this year that it claims provided customers with an “unprecedented” look at how its food is sourced. The “Quality Scouts” campaign launched in May and opened up the company’s supply process at a selection of the 17,500 British and […]