http://www.youtube.com/watch?v=ogVHwYu2gAU The Coca-Cola Company announced they will work to bring Ekocenter– a kiosk designed to improve the well-being of communities – to 20 countries by the end of 2015. The project is in partnership with DEKA R&D, IBM, Inter-American Development Bank (IDB), McCann Health, NRG Energy (NRG), Qualcomm Technologies and UPS. Coca-Cola’s announcement brings to […]
BrandOpus has designed the limited edition 80th anniversary packaging for Twinings English Breakfast tea, which the consultancy says was the ‘first designer tea’. The tea was created in 1933 to accompany the popular breakfast choices of the day. BrandOpus has worked with Twinings on a number of previous projects including the Signature Blends range, Everyday […]
tesa’s innovative Lift & Reseal, a high tech tape developed for the effective reclosure of flexible packaging, was recently showcased at Packaging Innovations London. Confirming the fact that Lift & Reseal is gathering impetus across the food, packaging and retail industries, visitors to the stand commented on how this reclosure system is the first innovation […]
Fortnum & Mason approached Decide (formerly tdg The Design Group) in the Autum of 2011 to redesign their entire tea range to improve shopper navigation at shelf by effectively communicating the various tea categories in a variety of formats (loose tea and tea bags) in an attractive and engaging manner capitalising on Fortnum & Mason’s heritage […]
http://www.youtube.com/watch?v=oV0bcb62ip4 First the brand overcame the Government, then it was the scourge of wine, followed by the pressure from mans significant other, and now the problem is that men have simply become too busy for beer. Whether it’s working late, fixing the roof, attending a second cousin’s wedding – there’s always something that bumps having […]
Warburtons will launch the latest marketing campaign to promote its Half and Half product range next month. Led by creative agency WCRS, the campaign will include a television advert directed by James Griffiths (Moxie Pictures) based on the story of a little boy writing to Jonathan Warburton to inform him of the role his bread […]
Office antics abound in the latest from Toronto-based creative agency Blammo for Del Monte Refrigerated Fruit Cups. Most people want to eat healthier. But most us also believe we don’t have time to eat the recommended amount of fruit – especially during a busy day at the office. The Del Monte “Take a Fruit Break” […]
http://www.youtube.com/watch?v=7h_sOE_y2FM&feature=share&list=PLnaDuH6eNKoFEzResQRasGYR0E5A_gn6q Baileys is releasing a TV spot as part of a £10 million push across Western Europe to promote its Chocolate Luxe drink. The new drink is a mixture of Baileys Irish Cream and Belgian Chocolate, and was created by Anthony Wilson, the principal liquid developer at its parent company Diageo and whose father helped […]
A long running print campaign for Jack Daniels is to be launched in Australia, via the Arnold Furnace agency. The campaign, entitled ‘postcards from Lynchburg’, has commenced with an execution detailing “everything from the difference between whiskey and bourbon to the fact that the Scotch industry uses old Jack Daniel’s barrels.” “All have a unique […]
If you were an apple, what type of apple would you be? As peak apple season arrives, the U.S. Apple Association (USApple) helps you get to the core of the matter with AppletizeMe, an online destination that matches your personality traits to your ideal apple variety. Are you a social butterfly? That makes you a […]