The Martinson Coffee will hit the streets of New York City this fall to show New Yorkers why you can’t fake real, kicking off the #YouCantFakeReal social media sweepstakes that will give one lucky winner a year’s worth of free coffee. On October 28, 2013, two Martinson coffee trucks will kick start the sweepstakes acting […]
McDonald’s is launching a nationwide provenance push to showcase the findings from a marketing initiative earlier this year that it claims provided customers with an “unprecedented” look at how its food is sourced. The “Quality Scouts” campaign launched in May and opened up the company’s supply process at a selection of the 17,500 British and […]
http://www.youtube.com/watch?v=TKQZVYqW7mo Australia’s number one vodka brand1 launches integrated activity from 26 October Diageo Australia has unveiled an integrated campaign to mark the bold arrival of its new premium full strength bottle spirit (FSBS), Smirnoff Double Black vodka. Unlike any other offering in the category, this double freeze filtered vodka with the quality of Smirnoff No.21 […]
Corner Bakery Cafe has launched a complete redesign of its CornerBakeryCafe.com website that allows guests to personalize their online and offline experience with their local Corner Bakery Cafe in ways not previously available through standard, fast-casual restaurant websites. The new website, created by digital agency, Rockfish, provides guests with a seamless, interactive experience across desktop, […]
Tequila Herradura announces the release of its second in a series of small-batch tequilas, Coleccion de la Casa, Reserva 2013 – Cognac Cask Finish Reposado. Credited with creating the first reposado expression and extra anejo expression in the tequila industry, Casa Herradura continues its legacy of innovation with Coleccion de la Casa, Reserva 2013 – […]
Bombay Sapphire, the world’s fastest-growing major gin brand by volume and value1, in association with Tribeca Film Festival, announced the four winners of the Bombay Sapphire Imagination Series: Film competition. The competition offers budding filmmakers the chance to realise their own short film, using their imagination to interpret a short film script created by Academy […]
http://www.youtube.com/watch?v=RRxbr4eAkTg The creatives at McCann, Chile have come up with a way to help Coca-Cola promote a healthier lifestyle. A taxi was equipped with a bicycle pedal attached to a machine which calculated the discount the passenger was entitled to as he pedaled. If the passenger stopped, the discount would decrease, somehow making exercise a […]
Pernod Ricard has launched its first ecommerce hub in the UK to capitalise on returning customer spend across the region, a move that follows similar recent announcements from rivals Diageo and AB InBev. Drinks maker unveils first UK online store in time for key Christmas trading period. The Sipstor, dubbed an online “drinks boutique” by […]
Nestlé has invested £18 million to extend its ice cream factory in Egypt, one of the company’s biggest ice cream markets in the world. Nestlé began selling its products in Egypt over 100 years ago and the investment in new manufacturing lines will help meet growing demand for Nestlé and Dolce brands. Demand for ice […]
The UK’s No 1 Modern cider maker Bulmers and global social media agency We Are Social will launch a Facebook campaign this week, to remind fans about the fresh apples that are used to make Bulmers cider. http://www.youtube.com/watch?v=ReFvD19O1kM The Harvestimator, which launches this week on the Bulmers Facebook page, aims to extend Bulmers’ following on […]