Kent Lyons has created the name, identity and a campaign for YO!Sushi’s new YO!Burger product, which launches on Monday. The consultancy was invited to a tasting session of the new rice burger in March, when YO!Sushi head chef Mike Lewis demonstrated how he wanted to introduce a version of the Japanese dish to England, according […]
Is it a bird? Is it a plane? No, it’s a DomiCopter! Scooters and cars could one day be swapped for 21st century flying machines following exciting technological research undertaken by Domino’s Pizza. The DomiCopter is a lightweight flight aircraft, capable of travelling vast distances at high altitudes all whilst carrying Domino’s pizzas. Sci-fi comics […]
A new cocktail craze is bringing the art of mixology to new levels and has inspired a rise in rum consumption. For the first time since the 1960s, rum has overtaken vodka as the most consumed spirit according to supermarket and drinks firms. Supermarkets such as Tesco report that the rising popularity of the mojito […]
New research from Tetra Pak, the world’s leading food processing and packaging company, forecasts that flavored milk consumption will grow at more than double the rate of white milk globally between 2012 and 2015. Consumers are increasingly turning to tasty, nutritious and conveniently packaged flavored milk as an alternative to other beverages, creating opportunities for […]
Takeya presents the Flash Chill Iced Tea Maker, which allows consumers to easily create handcrafted, artisan iced tea beverages right at home and serve and store all in one unit. The Iced Tea Maker freshly brews hot tea in minutes and flash chills it in just 30 seconds. Airtight, the Iced Tea Maker locks in […]
AriZona Beverages has teamed up with Shaquille O’Neal to launch an all-natural cream soda line. Soda Shaq, named for the basketball legend known for his personality, has hit the market in AriZona’s signature single-serve 23.5oz. can from Rexam. Soda Shaq contains real vanilla from Madagascar, is sweetened with pure cane sugar and has just 90 calories […]
Leo Burnett Moscow developed “A Ring to Bring Them Closer” for McDonald’s to raise funds for the House for Moms near the children’s hospital in Kazan (Tatarstan). The house will allow children who undergo protracted courses of therapy to spend more time with the ones they love. The effort explored Soviet Union’s tradition of children […]
In Quebec, Canada, it is common to serve both pizza and spaghetti on the same plate. However, convenience store chain Couche-Tard has taken it up a notch by creating pizza- and spaghetti-flavored slushies. Called ‘Pizzaghetti-Sloche’, customers can choose to drink the flavors individually or combine them together. The store even released two spots to promote […]
Shopper statistics reveal that traditionally consumers spend more on Mother’s Day than Father’s Day. The makers of Johnnie Walker Blended Scotch Whisky announced their support for ‘Dads Deserve Better’, a global movement addressing the need for giving dads more thoughtful gifts. Rather than the standard present of socks or a tie, the movement encourages family […]
Pinkberry launches Smoothies featuring fresh, all-natural Pinkberrygreek yogurt. The Pinkberry Smoothies combine simple, nutritious ingredients like hand-cut fruit and protein-rich Greek yogurt in one cup, to offer more choices for healthy snacking on-the-go. They are available in five delicious flavors nationwide starting June 7. “Pinkberry is focused on innovation,” said Ron Graves, CEO of Pinkberry. […]