Morinda executives surprised an audience of more than 3,700 international independent sales consultants last week, at the company’s annual International Leadership Conference, with an on stage appearance by actress Brooke Shields . Shields attended the meeting to launch Morinda’s international TruAge campaign that focuses on the importance of knowing your body’s “true age” in order […]
As Italy’s most loved tomato brand, Cirio is an icon of Italian cuisine in over 90 countries. Since 1856, Cirio has created a range of tomato products to bring the authentic taste of Italy into every home! Now, millions of UK consumers are discovering Cirio for the very first time and experiencing the distinctive aromas, […]
India is the new hotspot for sourcing food ingredients and Fi India is creating the driving change in one of the world's most successful economies.
India is the 2nd largest population in the world, has the 3rd largest economy and ranks 2nd in the world in terms of agricultural production. It is no wonder that India is fast becoming an essential player in the global food ingredients market. AC Nielsen has named India as a hotspot for food manufacturers, food […]
Smartphones will battle with long lenses at The FA Cup with Budweiser this weekend as, for the first time ever in football, some of the web’s best amateur photographers are given the same level of accreditation as their professional counterparts. FA Cup sponsor Budweiser is making media history by selecting ‘Phoneographers’ – amateur photographers who […]
Comté cheese, from the Massif du Jura, is renowned for the sheer number of complex flavours that you can encounter when enjoying every mouthful. No less than 83 natural flavours can be grouped into six distinct and aromatic families: milk, fruit, roasted, plant, animal and spice. You can be sure to find a food pairing […]
Juicy Water, the refreshing drink made from fruit and spring water, will be hitting shelves from April with a brand new look. Formerly known as This Water, Juicy Water retains the great refreshing taste but with eye-catching new packaging, making it the perfect choice for a summer thirst-quenching drink. The new look was designed by […]
EQ8, the natural energy drink, appointed London agency Biles Inc. to refresh its packaging design as part of the launch of a new and improved recipe formulation. Backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and CEO of AirAsia), EQ8 is a natural fruit juice based energy drink, which […]
For those who love milk and alcohol—not necessarily together—a UK-based farmer has created a poison that combines the beverages of your choice. The world’s first fresh whole milk-based vodka—called ‘Black Cow’—is the brainchild of Beaminster, Dorset, England-based Jason Barber, and is said to be an exceptionally smooth drink with a distinct “creamy texture”. The concoction […]
Want to tell your hogget from your mutton, your chasseur from your chimichurri, your flat iron from your featherblade? If you’re befuddled by blanching, confused by coddling and perplexed by parboiling then Tim Bilton’s new book – Bilton Basics – giving you the know-how to knock up restaurant standard dishes in the comfort of your […]
Perrier sparkling natural mineral water has unveiled a digital experience to allow the public to participate in a ‘secret party’ in Paris through the eyes of 60 different mysterious characters. Created by Ogilvy & Mather Paris, the campaign also invites visitors to enter a sweepstakes for a chance to win an invitation to one of […]