Better Nature accelerates its mission to take tempeh mainstream with a launch into 966 Lidl stores nationwide for Vegan Week 

Better Nature accelerates its mission to take tempeh mainstream with a launch into 966 Lidl stores nationwide for Vegan Week 

The UK’s leading tempeh brand, Better Nature, is accelerating mainstream retail growth for tempeh in the UK with a nationwide roll out of its Organic Tempeh, Curry Tempeh Pieces and Mediterranean Tempeh Pieces into all 966 Lidl stores across the country. From the 27th July to 2nd August, as part of Lidl’s Vegan Week, the […]

THE COLLABORATORS REBRANDS TAKE STOCK TO BECOME FREJA NATURAL NORWEGIAN BONE BROTH

<strong>THE COLLABORATORS REBRANDS TAKE STOCK TO BECOME FREJA NATURAL NORWEGIAN BONE BROTH</strong>

Strategic food and drink brand design consultancy, The Collaborators has rebranded the UK’s best-selling ambient bone broth, from Take Stock to Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths. Originally launched during lock down, Take Stock quickly achieved best-seller status […]

Heinz announces they are an ‘Open Sauce’ company with new range of tomatoes open to all cooking developers

<strong>Heinz announces they are an ‘Open Sauce’ company with new range of tomatoes open to all cooking developers</strong>

Developed by Wunderman Thompson Spain, the ‘Open Sauce for cooking developers’ campaign brings the Heinz tomato direct to UK kitchens for the first time, inviting every cook (including the competition) to elevate any meal with new Culinary Tomatoes range. When it comes to tomatoes, it has to be Heinz. For over 150 years, Heinz has […]

TENNENT’S LAGER GIVES BIG OOOFT IN MAJOR NEW CAMPAIGN LED BY JOHN DOE

TENNENT’S LAGER GIVES BIG OOOFT IN MAJOR <strong>NEW CAMPAIGN LED BY JOHN DOE</strong>

Tennent’s Lager, Scotland’s favourite and best-selling beer brand, has released a seven-figure integrated campaign, underpinned by new positioning and brought to life through a TV spot, OOH, partnerships and social content – its biggest marketing drive in over eight years. Filled with the country’s trademark humour, the work – led by integrated creative agency, John […]

UK FOODIES CELEBRATE THE SINGAPORE FOOD FESTIVAL WITH NAKSHA’S SINGAPORE-INSPIRED RECIPE KITS 

UK FOODIES CELEBRATE THE SINGAPORE FOOD FESTIVAL WITH NAKSHA’S SINGAPORE-INSPIRED RECIPE KITS 

Three extraordinary recipe kits designed in collaboration with the Singapore Tourism Board and Michelin Star Chef Haikal Johari makes Singapore cuisine accessible to UK home chefs  UK foodies can enjoy a taste of Singapore’s world-famous Food Festival for the first time thanks to the launch of three extraordinary Singapore-themed recipe kits created by Naksha and […]

Mr Bug Wins Best Product At Global Good Awards 

<strong>Mr Bug Wins Best Product At Global Good Awards </strong>

Mr Bug dared to dream and against all odds became the latest winner of Global Good’s Product of the Year category, a sustainable-centric award highlighting not only those businesses blazing a trail for purpose-built sustainability, those scalable businesses with the growth potential to achieve meaningful world impact. Having already won a coveted ethical award from […]

SRSLY Low Carb Lands NHS Central Contract

<strong>SRSLY Low Carb Lands NHS Central Contract</strong>

After a lot of toing and froing, which began way back in February, SRSLY Low Carb have finally put pen to paper and brokered a national supply agreement with NHS, a pivotal sea-change moment for a leading light within the UK ketogenic space. The blue torch paper was first lit back in 2020 when SRSLY […]

SIG’s path to Net-Zero approved by the Science Based Targets initiative (SBTi)

SIG’s path to Net-Zero approved by the Science Based Targets initiative (SBTi)

Commitment to reach net-zero greenhouse gas emissions by 2050 SIG received approval for its group-wide Net-Zero science-based target from the Science Based Targets initiative (SBTi). The company has committed to reach net-zero greenhouse gas (GHG) emissions across its value chain by 2050 – the most ambitious commitment available through the SBTi process. Of the 2,000+ […]

Butterfly Cannon creates 100 unique bottles to save 100 rare birds, for the new Godawan 100 Series

<strong>Butterfly Cannon creates 100 unique bottles to save 100 rare birds, for the new Godawan 100 Series</strong>

Godawan is an artisanal Indian Single Malt, dedicated to saving the endangered Great Indian Bustard or Godawan from extinction. Since our brand creation a year ago, Godawan has quickly established itself as a uniquely Indian luxury brand that sets a new standard for mindful luxury – having invested over 11 million rupees already to protect […]

bluemarlin evolves Normandy dairy brand for global audiences

bluemarlin evolves Normandy dairy brand for global audiences

Iconic French dairy Isigny Sainte-Mère has been given a fresh new identity to heighten brand awareness in overseas markets. The Normandy-based farmer-run cooperative worked with global agency bluemarlin to update its story, packaging identity and communication strategy to appeal to audiences wherever they are in the world. Isigny Sainte-Mère has a long and proud history, deeply rooted […]