No Surprise Here: Pizza Is America’s #1 Late Night Pick

No Surprise Here: Pizza Is America’s #1 Late Night Pick

Late night munchies are a staple in the hearts (and stomachs) of many Americans, whether due to all night study sessions, late nights on the town, or just a midnight craving for something savory. No matter the reason or their location, hungry people turn to Seamless, the leading mobile and online service for ordering delivery […]

Smari Debuts Grass-Fed, Organic Icelandic Yogurt in US

Smari Debuts Grass-Fed, Organic Icelandic Yogurt in US

Move over Greek yogurt! The legendary thykk yogurt of remote Icelandic villages has taken our shores by storm and earned a coveted place on Whole Foods shelves across the nation. In Iceland, yogurt, skyr, is thick, fat-free, protein and calcium rich, and low in sugar. A signature food of Iceland since the 9th century, it […]

Beer Serves America … Literally

Beer Serves America … Literally

A new economic impact study released shows America’s beer industry—made up of brewers, beer importers, beer distributors, brewer suppliers and retailers—directly and indirectly contributes $246.6 billion annually to the U.S. economy. Jointly commissioned by the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA), the Beer Serves America study shows that the industry generates […]

Cruise Line Cocktails Go World Class

Cruise Line Cocktails Go World Class

Diageo Global Travel and Middle East (GTME) announced a new 2013 partnership with Princess Cruises and Norwegian Cruise Line to deliver an on-board cocktail training program, as part of one of the world’s most prestigious mixology competitions – Diageo Reserve World Class. Louise Higgins, Marketing Director, GTME Americas, said: “We are delighted to be investing […]

Coca-Cola Unveil New Calories Conscious Sprite

Coca-Cola Unveil New Calories Conscious Sprite

In a move that demonstrates its ongoing commitment to reducing calories in its soft drinks range, Coca-Cola Enterprises Ltd (CCE) is introducing stevia to Sprite this March. The reformulation has enabled the number of calories in the brand to be lowered by 30%. Sprite’s use of stevia extract also enables the brand to provide its […]

Honeycomb Creates J20 Fruit Fusions Packaging

Honeycomb Creates J20 Fruit Fusions Packaging

Project management company Honeycomb developed the brand as a licensee of Britvic, which owns J2O soft drinks. It was approached by Britvic to develop the sweets range and design the packaging on the strength of previous projects for Britvic, including work on Fruit Shoots and Robinsons drinks. The pack designs are based on brand guidelines […]

Tostitos: Men Are The Biggest Offenders Of Double-Dipping

Tostitos: Men Are The Biggest Offenders Of Double-Dipping

No bowl is safe with nearly half of Millennial men, ages 18-34, admitting to conducting the biggest party foul in the book: double-dipping. To celebrate National Chip and Dip Day on March 23, Tostitos, a leading brand from PepsiCo’s Frito-Lay division, conducted a survey with ORC International interviewing more than 1,000 Americans from Feb. 14-17, […]

Smirnoff Readies Real-time Social Hub

Smirnoff Readies Real-time Social Hub

Smirnoff is developing an online app that allows fans to direct personalised videos of their nights-outs using content from all their social media channels. The ‘Mixhibit’ app, which is currently being trialled, incorporates selected photos, tweets and check-ins into a video set to a custom soundtrack. Users will be able to share videos through social […]

‘Whiskey-Flavored’ Typeface Illustrates The Tastes Of A 12-Year-Old Scotch

‘Whiskey-Flavored’ Typeface Illustrates The Tastes Of A 12-Year-Old Scotch

Scottish illustrator Steven Bonner has created a beautiful typeface for Ballantine’s Scotch Whiskey that reflects the tasting notes of the brand’s 12-year-old Scotch. The illustrator has created several illustrated letters, each of which represents one of the main tasting notes found in the whiskey, including cream, oak and pear. For instance, the letter ‘C’, crafted […]