First Krispy Kreme Doughnut Shop Set To Open in Moscow

First Krispy Kreme Doughnut Shop Set To Open in Moscow

In collaboration with Russian restaurateur and franchise partner Arkady Novikov, owner and operator of LLC Doughnuts Cafe, the first Krispy Kreme doughnut shop in Moscow is scheduled to open on September 12, 2013. With the opening of the new Moscow location, the international sweet treat retailer will have a presence in 22 countries around the […]

Larchwood Foods Secures Mr Hugh’s 500ml listing with Tesco

Larchwood Foods Secures Mr Hugh’s 500ml listing with Tesco

With Tesco citing an impressive 60% increase in rapeseed oil sales over the last year, Larchwood Foods, the company behind the Mr Hugh’s brand, is delighted to announce Tesco’s listing of its 500ml cold pressed rapeseed oil. In-store from the end of August, Mr Hugh’s 500ml will be stocked in over 450 Tesco stores nationwide. […]

Heartwarming Guinness Advert Becomes Viral Hit With Over 3.5m Views

Heartwarming Guinness Advert Becomes Viral Hit With Over 3.5m Views

http://www.youtube.com/watch?v=xwndLOKQTDs They’re famed for their iconic adverts as much as their product itself – and the creative minds at Guinness have done it again. The latest commercial for the black Irish drink features a group of wheelchair basketball players in a heartwarming short film. The advert starts with the group of men playing a grueling […]

Captain Morgan Unveils New Ad Campaign

Captain Morgan Unveils New Ad Campaign

Captain Morgan, one of UK’s premier golden rum based spirit drink from Diageo, is launching a brand new TV, print and digital ad campaign worth £1.8m, as part of a significant, global investment into the brand. The TV creative will air on 10 September 2013 – during the England vs Ukraine football match on ITV1 […]

‘Cronut’ Creator’s New Pastry: The Magic Soufflé

‘Cronut’ Creator’s New Pastry: The Magic Soufflé

Dominique Ansel of Dominique Ansel Bakery created the ‘Cronut’, a half-croissant, half-doughnut delicacy that had mouths watering all over New York. He hasn’t stopped there—the skilled patisserie came up with a new tantalizing treat: the ‘Magic Soufflé’. The pastry looks like a regular brioche, but it slices open to reveal a delectable chocolate soufflé center […]

Foster’s Radler Refreshes Shoppers

Foster’s Radler Refreshes Shoppers

Foster’s Radler, Heineken’s refreshing new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity captured the laid-back attitude that permeates Foster’s TV advertising by installing a beach hut […]

New Look For Tesco Finest

New Look For Tesco Finest

Tesco has begun rolling out a new look for Tesco Finest, its premium product category. Parker Williams is behind the design of a new range of 12 Tesco Finest chocolate bars, but neither Parker Williams or Tesco can confirm if the consultancy has worked on any other ranges in the Finest category. Each chocolate pack […]

Waitrose Reunites With Delia Smith to Host Online Cookery School

Waitrose Reunites With Delia Smith to Host Online Cookery School

http://www.youtube.com/watch?v=BEMDcWjKg58 Waitrose has hooked up with Delia Smith again, just months after dropping her from its ads, to bring the TV cook’s recently launched online cookery school to Waitrose TV. The Delia Online Cookery School with Waitrose, which will feature an array of tutorials free of charge, goes live today on the Waitrose TV site […]