One of the most prominent aspect of Japanese culture is Anime and Manga. So when Kent Lyons were approached by Yo! Sushi to come up with a new identity for their Ramen takeaway pot, they didn’t have search too hard for inspiration. “The main creative inspiration was the shear size of the dish – it’s […]
A little over a week after Coca-Cola announced their plan to tackle obesity, another corporate heavy weight has now joined the fight. ‘Nestlé/Newark Now!’, which was launched in 2012 with Newark’s Mayor Cory A. Booker, aims to reach twice as many families in year two. Some of the mothers and other women who went through […]
Pepsi will elevate “Best New Artist” category providing fans exclusive unparalleled access through a strategic partnership with VEVO, Pandora, and the GRAMMYs. In addition to serving as the presenter of the “Best New Artist” category during the live telecast of the award show, Pepsi, in partnership with The Recording Academy and VEVO, has unveiled an […]
Perth creative agency Lateral Aspect, have come up with an unique way to market meat, with their latest ad for lamb brand Valley Spring. “Last summer we created a press ad for Valley Spring Lamb that was made specifically to coincide with the Boxing Day Test, which in Australia is a big day that many […]
Women all around the world its time for your 11:30am break time again, as a blast from the past made his return. The new Diet Coke Man will take centre stage in 2013, as Diet Coke celebrates its milestone 30th Anniversary. After releasing a teaser last week, the company have now launched the first ad […]
General Mill’s Fruit Snacks brand have launched a new feature for their popular Fruitsnackia web experience. The feature, created by Saatchi & Saatchi New York, gives visitors the chance to create their own citizen of Fruitsnackia, interact with it online, and even enter a competition to win prizes. To help kids get in on the […]
Britvic are set to take their popular children’s drink Fruit Shoot to the USA. The British drinks company struck a deal with PepsiCo to distribute the product to 30 American states, following a successful trail run in nine of the proposed 30 destinations. The deal follows a similar agreement by the two parties earlier this […]
Cascadia Managing Brands is seeking a beverage acquisition for PBEV, LLC, the makers and marketers of Killer Buzz Energy Drinks. “We believe Killer Buzz has the bandwidth and funds to make one or two strategic beverage purchases that will help, when combined, all of those brands reach profitability faster while gaining synergies, strength and growth […]
Ever seen a product so appealing that it seems like it leaps out of the shelf towards you? Well that is the appeal Williams Murray Hamm (WMH) wanted to capture in their latest brand concept for Purity Soft Drinks. Purity has high hopes for it’s ‘JuiceBurst’ brand and now they have an innovative, one-of-a-kind concept […]
Following the astronomical success of their Polar bear campaign last year, Coca-cola are hoping to exploit the second screen phenomenon again during this year’s Super bowl. While most people will be watching the San Francisco 49ers and Baltimore Ravens battle it out on February 3, Coke will be asking the viewers to take part in […]