New connected packaging inspires customers to create personality-based drinks

<strong>New connected packaging inspires customers to create personality-based drinks</strong>

World leading food processing and packaging company Tetra Pak, in partnership with creative technology studio Appetite Creative, has created a fun and interactive smart packaging experience for a leading European fruit juice producer to help educate and inspire its customers. Focusing on passion fruit, pineapple and mango flavours in the one litre range, the smart […]

Sip on the sunny side with Popp Studio’s brand creation for Dayside.

<strong>Sip on the sunny side with Popp Studio’s brand creation for Dayside.</strong>

UK brand and packaging design agency, Popp Studio, has created the brand identity, packaging and e-commerce website for Dayside, a specialist D2C tea and teaware brand, launched in the UK by three co-founders, including the studio’s owners, Andrew Slade and Poppy Stedman. The trio are longtime drinkers of Jasmine Dragon Pearls, a Chinese green tea […]

‘FLEXITARIAN TREATS’ TREND DRIVES TWO NEW RETAILER LISTINGS FOR BELLS OF LAZONBY’S ‘WE LOVE CAKE’ PUDDINGS AND TARTS

<strong>‘FLEXITARIAN TREATS’ TREND DRIVES TWO NEW RETAILER LISTINGS FOR BELLS OF LAZONBY’S ‘WE LOVE CAKE’ PUDDINGS AND TARTS</strong>

Bells of Lazonby’s ‘We Love Cake’ has landed listings in both Morrison’s and Waitrose stores nationwide this Spring for its free-from puddings and desserts range – including a brand new ‘Super Sticky Toffee Pudding’. Cumbrian bakery’s ‘Choc-a-lot’ Chocolate Pudding, ‘Super Sticky’ Toffee Pudding, and award-winning ‘Caramelicious’ Salted Caramel and Chocolate tarts will hit Morrison’s stores […]

NICK KNOWLES STARS IN MCCANN LONDON’S DIGITAL-FIRST CAMPAIGN FOR SHREDDIES, TO HELP YOU BE SHREDDIE FOR ANYTHING

<strong>NICK KNOWLES STARS IN MCCANN LONDON’S DIGITAL-FIRST CAMPAIGN FOR SHREDDIES, TO HELP YOU BE <em>SHREDDIE FOR ANYTHING</em></strong>

McCann London, the award-winning creative agency, is thrilled to announce the launch of Shreddie For Anything, starring Nick Knowles in series of digitally led, comical films for the UK’s adored cereal brand, Shreddies (a favourite from Nestlé Cereals, made by leading global breakfast cereal company Cereal Partners Worldwide (CPW)). In an increasingly cluttered and competitive […]

A ROYAL GINS-UP! FOUR SIS4ERS DISTILLERY to launch a sustainable ‘WONKY WINDSOR’ gin to celebrate the coronation of King Charles III

A ROYAL GINS-UP! <strong>FOUR SIS4ERS DISTILLERY to launch a sustainable ‘WONKY WINDSOR’ gin to celebrate the coronation of King Charles III</strong>

Salford’s FOUR SIS4ERS DISTILLERY has launched a limited-edition fruit-waste strawberry gin to celebrate the coronation of King Charles III – the perfect toast for the additional bank holiday weekend. Introducing ‘Wonky Windsor’ a delicious pink gin made with the fruits of cast off, ‘wonky’ British strawberries. Distilled slowly and lovingly in the SIS4ERS Arnold Holstein […]

SRSLY LOW CARB LAUNCHES THE LAST WORD IN LIGHT-to-BITE, HEAVILY SEEDED ARTISAN LOAVES

<strong>SRSLY LOW CARB LAUNCHES THE LAST WORD IN LIGHT-to-BITE, HEAVILY SEEDED ARTISAN LOAVES</strong>

An indulgent, artisanal seeded loaf is the latest, possibly proudest NEW arrival to SRSLY Low Carb’s burgeoning portfolio of magnificently tasty bready goods that already includes: a low carb sliced white loaf, plump low carb rolls, a fruit loaf, seeded rolls, ready-to-eat pizza bases, not cross buns and fantastically foldy wraps. SRSLY Low Carb was born […]

Flexibility and speed taken to next level with introduction of SIG Digital Printing for aseptic carton packs

<strong>Flexibility and speed taken to next level with introduction of SIG Digital Printing for aseptic carton packs</strong>

First digital printing for aseptic carton packs in Europe With a pioneering reputation for providing customers with maximum flexibility and speed, SIG is taking production to the next level with the seamless new opportunities of SIG Digital Printing for aseptic carton packs produced in Europe. This professional printing solution offers full-color digital printing on SIG […]

Gmundner Dairy first in Austria to offer SIG aseptic carton packs without aluminium layer  

Gmundner Dairy first in Austria to offer SIG aseptic carton packs without aluminium layer  

combibloc ECOPLUS from SIG answers demand for more sustainable packaging Gmundner Dairy, the third largest dairy in Austria, will be the first company in the region to offer SIG alu-layer free aseptic carton packs. From May, its premium milk under the Gmundner Milch brand will be filled in SIG’s combiblocMidi 1,000 ml carton packs with […]

Häagen-Dazs wants you to celebrate à la Française’ in their first global collaboration campaign

<strong>Häagen-Dazs wants you to celebrate à la Française’ in their first global collaboration campaign</strong>

Häagen-Dazs has teamed up with Pierre Hermé, the ‘Picasso of pastries’, to create the ultimate indulgence with a French twist. The new global campaign is part of Häagen-Dazs’ ethos “Don’t Hold Back,” and celebrates French culture, love, and macarons. Häagen-Dazs don’t want you to hold back on the French vibes in their new global campaign. […]

Star Pubs & Bars and St Luke’s show how pub licensees can make their mark with their pub business

Star Pubs & Bars and St Luke’s show how pub licensees can <strong>make their mark with their pub business</strong>

Star Pubs & Bars is empowering licensees to create pubs with passion and personality, showing pub licenses that anything is possible if they have the right backing in place. The B2B campaign created with St Luke’s has been produced for Star Pubs & Bars, the pub business of HEINEKEN UK, and aims to recruit more people to lease […]