Tennis Grand Slam Champion Rafael “Rafa” Nadal served up the party of a lifetime on his home island of Mallorca last night for winners of a Bacardi Limited social responsibility competition. The Bacardi Limited Global Social Responsibility Ambassador hosted “The Champions’ Party” for the lucky “Mix with Rafa” promotion winners and their guests at the […]
As a clever way promote its on-demand chauffeuring services, Uber launched a literally ‘cool’ on-demand offering that lets you summon an ice cream truck wherever you were. For one-day only, the service ‘Uber Ice Cream’ required users to download the app on their phones. Thereafter, users could request an ice cream truck to swing by, […]
“We grow enough food to feed every single person on the planet, yet millions of people go to bed hungry.” This is just one eye-opening fact that can be found in the video, ‘Food Waste: A Story of Excess’ by Visual.ly. Other startling facts include how half of the food produced in the United States […]
Andrew Woodford has been appointed head chef at Joel Kissin’s eagerly anticipated new restaurant, Boulestin, located in St James. Andrew, who is already working on menus and staffing prior to the September opening, was most recently Head Chef at Colbert, the acclaimed French restaurant on Sloane Square, which he helped to launch. His role at […]
South African coffee company Douwe Egberts believes people will love their coffee once they have tried it—to let more people try their product, they placed an innovative coffee machine at the O.R. Tambo International Airport, “where people most needed a coffee”. Unlike most coffee machines, this special one is not activated by money but by […]
Buxton natural mineral water is promoting its sponsorship of The Ashes with a digital outdoor advertising campaign, fronted by Alastair Cook, the captain of the English cricket team and Buxton brand ambassador. The campaign, created by Posterscope for Nestlé Waters UK, aims to keep fans informed and updated on the latest scores, news and social […]
Pepsi Max has launched a new campaign, with Arnold KLP responsible for brokering the deal to make Dynamo the face of Pepsi Max in the UK. The campaign aims to encourage consumers to ‘Live for Now’ and make their everyday experiences as exciting as they can be. The partnership kicked off on June 23rd with […]
Wonderful Almonds joins sister brand Wonderful Pistachios in proudly carrying the American Heart Association’s (AHA) Heart-Check mark, a trusted symbol for shoppers who are navigating the grocery store looking for heart-healthy products. To earn the widely recognized healthy food icon, Wonderful Almonds went through the American Heart Association’s Heart-Check certification process, and earned the Heart-Check […]
Absolut Vodka is launching a £13.49 price marked pack for its 50cl bottle aimed at the independent off-trade, following the successful introduction of both Malibu and Campo Viejo price marked packs earlier this year. The mechanic aims to help independent convenience retailers drive rate of sale, by offering consumers premium vodka at an accessible price […]
As part of its ‘Open Happiness’ campaign, Coca-Cola decided to send its people all over the world to spread some friendliness. These individuals traveled to Jamaica, the UK, Pakistan and more, and were tasked with smiling at strangers that they meet. Whenever someone smiled back at them, they were rewarded with a free drink or […]