Skittles are taking interactivity to the next level with their latest ‘Telekinize The Rainbow’ campaign. A Facebook app that allows you to control a single Skittle with your mind, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, and spits out a […]
January 2013 sees the launch of Doner Kebab's flagship store in Jumeirah Lake Towers.
This month will see the long awaited launch of the first real Doner Kebab franchise as it prepares to open its doors to a new generation of customers in Dubai. Since its launch in Berlin back in 1971, Doner Kebab has been committed to crafting and perfecting its unique blend of traditional spices and innovative […]
Lipton, the pioneer and innovator of tea for over a century, is putting the spotlight on their iconic black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand today unveiled a new national advertising campaign for its classic black tea, a first in over 20 years. The multi-channel […]
Nestlé Purina is making it easier for sporty people and their dogs to exercise together with the launch of a new range of performance nutrition pet food. The company is rolling out Purina Pro Plan Sport in the United States to help hone the fitness levels of healthy dogs that already enjoy an energetic lifestyle […]
Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur. “St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, […]
Last year the world fell in love with them. So this year famed film makers Ridley Scott and John Stevenson have decided to bring the Coca-Cola bears to the silver screen. This brand’s new six-minute film takes us up close and personal with each member of the beloved family of bears.
Celebrating 15 years as iconic 'Doritos Girl,' Ali Landry Unveils Finalists on Doritos Facebook Page; Fans Can Vote for Their Favorite Spot from January 4 to January 29.
Iconic “Doritos Girl” Ali Landry, who rose to fame 15 years ago by starring in a Doritos Super Bowl ad, reunited with the Doritos brand once again when she announced the five finalists for this year’s Doritos Crash the Super Bowl contest. Selected out of thousands of entrants, the five finalists will now compete for […]
Strongbow are proposing to launch the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow trigger unexpected actions on-premise in bars and at special events. The bottle caps trigger a RFID signal as they are opened, which is in turn picked up by scanners and translated into real-world […]
Costa Coffee today announces the Costa Book Awards 2012 winners in the Novel, First Novel, Biography, Poetry and Children’s Book categories. The Costa Book Awards recognise some of the most outstanding and enjoyable books of the last year by writers based in the UK and Ireland. Originally established in 1971 by Whitbread PLC, Costa announced […]
Innocent launches a brand new multi-media campaign to encourage people to kick start the New Year with a healthy smoothie.
This January, innocent launches a new £1.1 million multimedia campaign focusing on their on-the-go smoothie range to assert the healthy role innocent smoothies play with 2 of your recommended 5-a-day squeezed into every bottle. Innocent enjoyed a very successful 2012, with their juice and smoothie ranges growing 42%, helping to secure an annual turnover of […]