A US man has devoured 69 hot dogs, beating his own world record at an annual 4 July competition at Coney Island in New York. Joey “Jaws” Chestnut ate the sausages with buns in 10 minutes, breaking his old record of 68 and winning the world title for the seventh year in a row. In […]
JWT Singapore helped Pizza Hut morph into pasta restaurant, renaming its City Square Mall outlet as “Pasta Hut” for a five-day period. The stunt was designed to demonstrate Pizza Hut’s commitment to bring quality, affordable pasta dishes to a wide range of customers and get Singaporeans excited about their new line of pasta dishes, which were […]
Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth as Silks’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at jump and flat racecourses across the UK. John Smith’s Extra Smooth, part of the Heineken portfolio, is the […]
Beer brand Skol, with the help of Brazilian ad agency F/Nzaca Saatchi & Saatchi, has designed multi-functional aluminum beer bottles that can be transformed into various household objects. Available in different sets, they allow design-minded customers to turn the bottles into clocks, lamps, oil and vinegar kits, candleholders and vases, after the beverage has been […]
For years it has been synonymous with the quintessential English favourite, strawberries and cream. But this year chefs have noticed an astonishing surge in demand for something rather less traditional on the Wimbledon menus – pizza. Tennis fans have been snapping up the Italian staple since the Championships opened and caterers predict the comfort food […]
BBDO’s Bud Light win in the U.S. has cost the agency the Light account in Canada. The cross-border conflict was apparent as soon as the agency picked up Bud Light in the states last month. Molson Coors, which markets Coors Light in Canada, began considering its options almost immediately and has decided to move the […]
Owner of Spanish bakery Triticum, Xevi Remón, pays a lot of attention to his bread. So much so that he designed special packaging for the different types of bread he bakes. The custom packaging is designed to fit each type of bread perfectly, reducing bulk and material wastage. Remón’s clever design also includes holes for […]
Jamie Oliver is launching new restaurant Trattoria, with branding by The Plant. The first Trattoria branch will open next week in Richmond, west London, with interiors designed by Blacksheep. Work began on the Trattoria project around November last year. Trattoria will be loosely based on the Jamie’s Italian brand, though with a more ‘local Italian’ […]
Londoners looking to cool down this weekend are being invited to squeeze into their Speedos, bring out their bikinis and head to the Juicy Water back garden to jump through the world’s largest water sprinkler and get refreshed. They can make the most of the hot weather in a giant water pistol fight and help […]
Six months on from the horse meat scandal, British consumers remain highly sceptical about the efficiency of the British food industry. Indeed, new research from Mintel reveals a startling lack of confidence among British consumers in the UK food industry’s ability to provide food that is safe to eat. Exclusive research looking at attitudes towards […]