PepsiCo announced the rollout of its Pepsi Interactive Vending machine pilot program (www.pepsiinteractivevending.com), allowing consumers in select U.S. locations to buy, gift and play games with PepsiCo beverages. Pepsi’s Interactive Vending equipment, state-of-the-art units that feature full touch-screen technology, is currently located at five General Growth Properties’ (GGP) malls: Columbiana Centre (Columbia, S.C.) Clackamas Town […]
Cow & Gate, the iconic baby feeding brand, today announces the launch of its new advertising campaign, spearheaded by a category defining TV ad, ‘Supergroup’. The campaign and strategy is devised by BETC London. The campaign launches the brand’s point of view that, beyond developmental milestones, what matters most about the early years is the […]
Consumers in China will now be able to enjoy a smoother cup of coffee as Nestlé relaunches its popular Nescafé 1+2 Original to meet their changing tastes. The company has spent four years developing the new recipe, which is based on extensive research into consumer preferences. Nestlé has found Chinese people now expect a richer, […]
After a successful launch period, GreenVale Farm Fresh potatoes, the first branded product from Greenvale AP, one of the UK’s leading potato suppliers, has increased its distribution and is now available nationally in over 600 Tesco stores. The brand has also been listed in 15 Booths stores in the North West. The increased distribution comes […]
Costa Coffee is giving its fans the chance to star in its latest TV advert – and show off their singing talent. Costa’s latest advert, airing at 9pm on Channel 4 this Friday 5th October, brings to life the pride and passion that Costa baristas have for the coffee they make and the customers they […]
In the fall, as you put away your bikini and start to layer on thick sweaters, it can be tempting to give in to cravings. For those looking to manage their weight and outsmart hunger*, Kellogg’s® Special K® is introducing newly reformulated Special K Protein Plus® cereal and is adding delicious new flavors to their […]
Associates close to United Spirits have revealed to DNA News India that this much anticipated deal could be toasted by Thursday, 4th October 2012. Diageo is to pick up a 25% stake in Mallya’s firm, the people said, adding, the deal would be closed in three tranches and could take 5-6 months to complete. Read […]
Bannisters’ Farm, the Yorkshire based family brand, is expanding its range of British sourced frozen ready baked potatoes with the launch of Bannisters’ Farm Littl’uns. This box of six Small Baked Jacket Potatoes is perfect for children and people with smaller appetites but who still want the just baked taste and convenience of the larger […]
Nektar Naturals announced the launch of Nektar Honey Crystals in 41 Whole Foods Markets in the Mid-Atlantic region including stores in DC, KY, MD, NJ, OH, PA, and VA. Nektar Honey Crystals are a 100% all-natural granulated honey product available in convenient packets. Nektar Honey Crystals provide the taste and benefits of traditional honey, but […]
Today, Chester Cheetah, the iconic spokescat for the most playful snack in the world and a leading brand from PepsiCo’s Frito-Lay division, unveiled a new electoral polling model with the unveiling of 3 feet by 4 feet one-of-a-kind Cheetos portraits of the Democratic and Republican presidential nominees – President Barack Obama and former Gov. Mitt […]
