SMIRNOFF has launched #YoursForTheMaking‟ in the UK as part of a £7m Western Europe media campaign designed to empower and inspire consumers to create new nightlife experiences. The campaign launches today with an evocative 60 second new television advertisement, which proves that the night really is yours for the making. SMIRNOFF@s new campaign to bring […]
The bark heard ’round the park: “Doggupiers” invite canines across America to join the Merrick real food revolution; man’s best friend deserves food that’s “worthy of a fork” Dogs of all sizes, shapes, ages and breeds united today to “Doggupy” New York City’s Union Square Park, turning out for a demonstration to demand nutritious, real, […]
Company invests €6.5 million in PET recycling facility in France and introduces research aimed at influencing consumer recycling behavior Coca-Cola Enterprises, which produces, markets and distributes Coca-Cola products in Western Europe, is today announcing two new initiatives aimed at improving recycling behavior and infrastructure, as part of its journey to becoming a low-carbon, zero-waste business. […]
PepsiCo’s Mountain Dew and DORITOS brands know that gamers across the country have been waiting for one thing this fall: the long-anticipated launch of Halo 4. Today, ending weeks of speculation, DEW® and DORITOS brands have confirmed that Double XP is back and bigger than ever to give fans the opportunity to experience the next […]
PERK!ER is a brand new gluten free food company founded in April 2012 by Ann Perkins and Steven Turner. After going gluten free in 2009 Ann discovered a few things; first she started to feel a lot better and had loads more energy; second, she realised she had a lot less choice in food, and […]
Kellogg’s opened a pop-up shop in SOHO, London that bridges the gap between social currency and real-life money. The shop offers you a menu of Special K Cracker Crisps and accepts Tweets as currency to buy them. Combining social media and real-life interaction the promotion not only engaged those that tweet to buy a special […]
Coming on the heels of the popular Android Jelly Belly Jar live wallpaper, Jelly Belly Candy Company announced today a free mobile app for iPhone loaded with Jelly Belly Recipes, tips and fun facts. The Jelly Belly Recipe app shakes up flavors into delicious pairings of Jelly Belly jelly beans known to candy fans as […]
Nestlé is establishing a collaboration with a US life sciences company, Chromocell Corporation, to identify compounds with the potential to be used as taste-giving ingredients in a range of foods. The collaborative project will help advance Nestlé’s nutrition, health and wellness agenda by enabling the company to further enhance the nutritional profile of its products. […]
Ballantine’s signs sponsorship agreement with the BMW Masters for the next three years. The inaugural US$7million tournament will take place in Shanghai from 25 – 28 October 2012. Since its founding in 2008, the Ballantine’s Championship has become one of the most prominent events on the professional golf calendar. The BMW Masters further enhance Ballantine’s […]
Released during the Summer Olympic Games, these special edition packs celebrate Coca-Cola’s partnership with Team USA. Turner Duckworth used horizontal stripes to express the movement, energy and context of various popular sports, and at the same time evoke that most American of symbols, Old Glory. The designs were then carried across multiple pack formats and […]