Doritos Brand Issues Last Call for Consumers to Create Super Bowl Ads for Chance to Work on Paramount Pictures & Hasbro's Transformers 4 and Shot at a $1 Million Bonus
The Doritos brand today announced a last call for entries in this year’s “Crash the Super Bowl” contest. Fans have two weeks remaining to turn their boldest Doritos commercial ideas into homemade ads before contest submissions officially close on Nov. 16, 2012. As part of this year’s competition, two finalist consumer-created spots ultimately will air […]
Digital agency VML Sydney has launched Australia’s biggest BlippAR activation as part of their campaign for the launch of the new Jameson Irish Whiskey premixes – Jameson & Cloudy Apple and Jameson & Raw Cola. The campaign centerpiece – an augmented reality BlippAR game called ‘Apple Attack’ – has been specifically designed to bring to […]
Bacardi Limited, announces the internal appointment of Dmitry “Dima” Ivanov, 36, as Senior Global Category Director of Rums. This top category role is responsible for developing the global marketing vision and premium positioning of the Bacardi portfolio of rums including the iconic and namesake BACARDÍ rum brand. Mr. Ivanov will be in charge of developing […]
Nestlé aims to build on the success of one of its fastest-growing brands with the launch of ‘coffee shop at home’ system Nescafé Dolce Gusto in Australia. The roll-out reflects increasing consumer demand worldwide for Nestlé’s innovations in systems technology, including Nespresso premium portioned coffee and Special.T premium portioned tea. Nescafé Dolce Gusto, which makes […]
Coley Porter Bell has designed the packaging for the newest permanent member of the Chivas Regal range, The Chivas Brothers’ Blend. Launched this month, it is Chivas’ first new launch for five years and will be available as an exclusive in Global Travel Retail outlets. It is intended to strengthen the brand’s relationship with this […]
A Lot on Your Plate is the newest piece of sustainable inspiration from Do The Green Thing, an environmental charity co-founded by Pentagram’s Naresh Ramchandani. It’s designed to highlight the impact the meat industry has on the environment, and encourage people to say no to sausages and go easy on the meat. Do The Green […]
Bacardi Limited, today announces the planned retirement of Senior Vice President and Chief Financial Officer Jacques Croisetière, 58, and the appointment of Joseph J. Schena, 54, responsible for the Company’s global accounting, treasury, financial policies and reporting, as well as budgeting and forecasting. As Senior Vice President and CFO, Mr. Schena will also serve as […]
For 90 years romantics have shown their affection for each other by exchanging love notes wrapped around an Italian chocolate. Nestlé’s Baci, which means ‘kisses’, are dark chocolate and hazelnut pralines that contain quotations inside their individual wrappers. Today, more than 1,500 are produced every minute for sale in Italy and for export to 55 […]
Sainsbury’s has today announced that it has signed a partnership with Guy’s and St Thomas’ NHS Foundation Trust to take over the management of the outpatient pharmacies at the two hospitals. Mike Coupe, Sainsbury’s Group Commercial Director, said: “This is a very exciting partnership and we’re really looking forward to working with the Trust. We […]
Tingyi, one of the leading food and beverage companies in China, and PepsiCo, Inc. , one of the world’s largest food and beverage companies, today announced the official opening of a new beverage manufacturing plant in Zhengzhou, China. The Zhengzhou PepsiCo Beverages Co., Ltd. (Zhengzhou Pepsi) facility is the first plant opened since the two […]
