A recent research shows that Mary Berry is the person most people in the UK would like to bake with and over 60% of respondents get their cake inspiration from family and friends, followed by the ever growing popularity of baking and cookery programmes on television, as well as books and magazines. The research, released […]
Edible Arrangements CEO Tariq Farid announced a major contribution to the International Franchise Association’s (IFA) VetFran program and the launch of “Hero’s Welcome,” a nationwide initiative designed to help veterans become business owners and re-enter the workforce. Edible Arrangements will contribute $125,000 to VetFran, the IFA’s program through which franchise companies help military veterans make […]
ITO EN, one of the world’s leading supplier of loose leaf and makers of the award-winning bottled green tea, TEAS’ TEA, will mark its sixth year as a Supplier Alliance Partner of Whole Planet Foundation, a nonprofit organization established by Whole Foods Market to alleviate poverty through micro-credit financing in developing countries. Committed to supporting […]
Yorkshire Tea are set to unveil a new TV ad and sponsorship of the England Cricket team in a 3 year sponsorship deal that will see them celebrate the “Yorkshire Tea Break” across cricket grounds nationwide. The supporting TV ad, created by Beattie McGuinness Bungay depicts a joyous celebration of tea, showing Yorkshire Tea’s unique […]
Imagine a game where the winner not only earns the bragging right, but also a glass of ice cold beer. Well that is exactly what the creative minds at McKinney have thought of, for the latest concept for Big Boss Brewing Company. Called the ‘Beercade’, the retro-style arcade game dispenses free beer to the winners […]
In its fifth year of celebrating Parmigiano Reggiano, Whole Foods Market will “crack away” in order to take back the crown for the largest number of wheels of Parmigiano Reggiano simultaneously cracked. The organic and natural foods grocer previously set the record in 2008 and will sharpen its knives to attempt it again on March […]
Carlsberg has launched a new lager which will be supported with a multi-million pound marketing campaign and marks the first brand extension for Carlsberg in a number of years. Carlsberg Citrus, a 2.8%ABV lager blended with natural Persian and Key limes, will be available in the on- and off-trade. The beer has been developed by […]
Three Rugby League stars joined forces with Heinz BIG Soup, official partner of the Super League, to launch ‘Heinz Big Flavours – You Decide’. Heinz Big Flavours – You Decide is giving consumers the chance to take control of the recipe book by voting for one of three new big, chunky and tasty flavours – […]
Jägermeister is building on the success of its first ever ATL campaign in the UK with a second burst of activity in February and March of this year. The ‘It Runs Deep’ campaign, originally launched in November 2012, will roll out nationally and including outdoor, print, digital and social media advertising. The campaign is built […]
innocent will be expanding its presence in the chilled ready meals aisle by launching a brand new range of South East Asian innocent noodle pots. An innovative collection of Asian street food inspired meals that contain under 300 calories, give you two portions of vegetables and are low in fat. They’re perfect if you’re looking […]