BBH Unveils New “Act of History” TV Campaign for Burger King

Burger King’s first TV spot from BBH features “Jim from Wanstead”, the winner of a UK-wide hunt to find the first person to sample the new Crispy Chicken Burger.

It follows an online launch film in which the fast food brand’s UK chief executive Alasdair Murdoch launched the contest, promising to pay the winner £20,000 for the service of being the first to try the sandwich.

BBH was appointed to the fast food brand’s UK creative account earlier in 2018 without a pitch.


Client: Burger King
Marketing Director: Katie Evans
Head of Brand: Soco Nunez
Agency: Bartle Bogle Hegarty
Creative Team: Fred Rodwell, Andy Parsons
Chief Creative Officer: Ian Heartfield
Head of Art: Daryl Corps
Data Strategy Director: Saskia Jones
Head of Strategy: Ben Shaw
Managing Partner: Carly Avener
Account Manager: Jess Walle
Account Director: Ardel Amani
Producer: Sophie Hughes
Production Company: MindsEye
Director: Brad Lubin
Production Company Producer: Ben Sullivan
DoP: Dan Holland
Editor: Gareth McEwen @ Speade
Post-Production: The Mill
Sound: String & Tins
Print Producer: Sarah Knight
Photographer: Dan Matthews

Source: Campaign Live

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