The new flavours are Apple Berry Blitzer, Tropical Twister and Toffee Apple Tangle and feature characters made up of the ingredients.
This approach will help children identify the flavours they taste according to Brandhouse creative director Bronwen Edwards who says: “We’ve brought the flavours to life in an imaginative, playful way.”
She adds: “Our task was to retain the values of the brand and ensure the wholesome fruit message came through, which is where the idea for Apple Berry Blitzer, Tropical Twister and Toffee Apple Tangle came from.”
Robinsons brand manager Sherice Harris says: “It was time to update the range with some new flavours, especially ones which would appeal to children.”
Harris says the characters “represent the juice and its heritage” while informing kids in a “fun and engaging manner” about what they are drinking.
The new juices will begin to roll out in late September.