Brass Agency took home gold at the prestigious 18th International Food and Beverage Creative Excellence (FAB) Awards on May 26; winning the top prize in the category of ‘Effectiveness in Sales Promotion’. The shopper marketing arm of the integrated marketing agency won the accolade for their Meet the Minions with Soreen multi-channel promotional campaign.
Brass negotiated the partnership with Universal Pictures and devised and created the promotional activity which gave consumers the chance to win a once in a lifetime opportunity to meet the Minions in Orlando.
Upon receiving the award, Paul McGann, Managing Partner at Brass, commented: “We’re absolutely thrilled to win the FAB Gold award for this campaign. The FAB awards had 3,500 entries from over 50 countries, so win such an accolade is a real testament to the quality and creativity of the work being produced by the Brass Shopper Marketing team.”