Budweiser Experiences has launched its first TVC, ‘Let Your Sound be Seen’, in India. The TVC developed by Wieden+Kennedy is a 45-second film that the brand claims to capture its philosophy.
Commenting 
on the campaign, Kartikeya Sharma, marketing director, AB InBev India, said, “2017 has been a fantastic year for Budweiser Experiences, as we brought to life never-seen-before music and cultural experiences like Halloween and BUDx in India. Our first Made-in-India TVC captures how music provides real freedom to today’s millennials and inspires them to live life on their own terms. Budweiser Experiences will continue its agenda of effective storytelling and impactful story-doing in the coming year as well.”
Talking 
about their inspiration behind the campaign, Jonathan George, creative director, Wieden+Kennedy, Delhi, said, “Our task was to make an international brand feel approachable to the Indian millennial via the passion point of music – so we showed a house party that makes you wish you were there, combining a modern vibe with the spontaneity of the Indian scene. We wanted to give a message that through music, anyone and everyone can show their true selves. Getting the music right was equally crucial, and Jungle’s ‘Busy Earnin’ gave us the perfect texture of old-school synth and energetic dance music.”
Budweiser 
Experience’s multi-touch-point music campaign has been rolled out across all platforms of media like print, electronic, outdoor and digital medium.
Credits:
Agency: Wieden and Kennedy, Delhi
Account director: Arshdeep Singh
Creative director: Jonathan George
Planner: Divyanshu Bhadoria
Production house (director): Ransom Films, Bharat Sikka
Source: ETBrandEquity
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