Following the “If Carlsberg did” series relaunching earlier this year with a £12m investment, the beer brand is trying its hand at male grooming with the new ad which rolled out across digital, social media and broadcast channels on June 22.
“We decided to bring the popular concept of ‘If Carlsberg Did’ back to screens and it has been met with incredible consumer engagement. The new series plays on everyday scenarios, such as supermarket shopping and getting a haircut. This, alongside the launch of the new grooming kit has been developed to continue to drive brand awareness and trial, using situations our target market can identify with as a platform.”
This comes after the brand released a limited edition shampoo, conditioner and body lotion, each made with Carlsberg beer.