Cheeky, Vintage-Inspired Ads That Make Fun Of Germany & Its Beer

Ad agency Dentsu Australia has created ads that make fun of German-style beer Kolsch as well as the country’s culture.

The campaign for 4 Pines beer, was supposed to be a take on the German beer’s history, and the agency saw it as an opportunity to poke fun at the beer, as well as the country’s stereotypical image.

“It’s been refreshing to be allowed to have lots of fun at someone else’s expense—namely the brewers of Cologne,” said Pete Ogden, creative director of Dentsu.

These vintage-style posters also give us a fresh take on the beer ads that place too much emphasis on a brewery’s history—taking a light-hearted tone makes these posters more accessible to people who do not normally drink beer.

  4 Pines, Advertising, Alcohol, Australia, Beer, Beverage, Campaign, Dentsu Australia, Germany, humour, Kolsch