On Valentine’s Day 2013, popular chef and restaurateur Fabio Viviani stole hearts away with an invitation for breakfast featuring a hot, delicious bowl of heart-healthy Quaker Oatmeal.
In honor of American Heart Month, Fabio’s Epic “Hot” Breakfast video got women’s hearts racing in a good way.
By sharing the steamy video, people will help the Quaker Oats Company, a subsidiary of PepsiCo, Inc., support the American Heart Association’s Go Red For Womenmovement by spreading the message about the importance of heart health.
According to the American Heart Association, while ninety percent of women have one or more risk factors for developing heart disease, only one in five American women believe that heart disease is her greatest health threat.
There are little things women can do each day, such as choosing whole grain Quaker Oats to help take care of their hearts. In fact, clinical research has shown that as part of a diet low in saturated fat and cholesterol, three grams daily of oat soluble fiber may help reduce the risk of heart disease.
So Fabio’s invitation to wake up with him and a heart-healthy oatmeal breakfast is more than just a flirtatious guy who knows his way around a kitchen – it’s a call to action urging women to take care of themselves for themselves, their families and everyone who loves them.
“I love women and I love food – particularly breakfast options. So naturally I love inspiring women to take care of themselves by starting every day with a heart-healthy oatmeal breakfast,” says Fabio.
“This video is more than just a light-hearted way to get you going; it’s a serious wake-up call for women everywhere to make smarter choices to help protect their hearts.”
By sharing Fabio’s heart-pumping video between February 14 and February 28 on Twitter using #QuakerLove, not only will people help promote heart health, but they also will have a chance to win a getaway for two to Chicago and dine in style at Siena Tavern.
Fifteen participants will also be chosen at random to receive an Epic Hot Breakfast prize pack including Quaker products and a signed cookbook from Fabio to help start their day.
Additionally, check out Fabio’s delicious Love Your Heart Oatmeal recipe on QuakerOats.com for a heart-healthy culinary creation featuring ginger maple and fresh berries.
“At Quaker, we are committed to nourishing families and have a long-standing heritage of promoting heart health through our delicious whole grain oats,” said Marianne O’Shea, Ph.D., Director, Quaker Oats Center of Excellence.
“In fact, sixteen years ago the Food and Drug Administration granted the first food-specific health claim for oats and heart health. Today, it’s important we honor this achievement through our continued support of the American Heart Association’s Go Red For Women movement.”
Quaker provides a variety of delicious, heart-healthy products to help fuel moms and give them energy for an active lifestyle with their families.
Options include Old Fashioned Quaker Oats, Quaker Instant Oatmeal and now new Quaker Perfect Portions – a truly customizable instant oatmeal that comes in a convenient, multiserve package without added sugar that allows moms to make a little or make a lot and sweeten to their liking.