Creative Agency Builds A City Of Food

Stockholm design studio PJADAD used tiny cubes and chunks of food to create this miniature landscape as a visual identity for the Swedish Atelier Food project and restaurant.

Speak about the concept PJADAD had this to say:

“The still life represents the work of Atelier Food and the connection between food and society. It links the playfulness and creativity within the project with the ambitious goals and long-term challenges.”

Towers of cheese, squares of beetroot, florets of broccoli and other edible items are laid out in a precise grid to create Still Life, which was designed by PJADAD as branding for Atelier Food, a Stockholm-based restaurant that runs workshops involving chefs, artists, designers, scientists and business developers.

PJADAD, which stands for Petter Johansson Art Direction and Design, comprises art director Johansson, graphic designer Oskar Svensson and copywriter Anton Wigbrand.



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