Founders Brewing Co. will be offering this summer its seasonal “All Day IPA” for the first time ever in cans from Ball Corporation.
“Founders Brewing Co.’s decision to offer its craft beer in Ball cans is a strong endorsement of the can as a sustainable, consumer-friendly package that can accompany craft beer consumers anywhere they go,” said Robert M. Miles, senior vice president, sales for Ball’s metal beverage packaging division, Americas.
“By moving to Ball’s aluminum cans, craft brewers are finding new ways to differentiate their brands. The result is an engaging package that is impenetrable to light and oxygen.”
“The decision to go with Ball for our cans was really a value judgment on our part,” said Brad Stevenson, Founders’ vice president of operations. “We always seek to maximize value as defined by the best combination of quality, price and service.”
Founders Brewing Co.’s All Day IPA will be available in cans across the brewer’s distribution footprint beginning this summer.
Located in Grand Rapids, Mich., Founders Brewing Co. was started in 1997 by co-founders Mike Stevens and Dave Engbers. Since that time, Founders has evolved into one of the most recognized craft breweries in the United States.
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ approximately 15,000 people worldwide and reported 2012 sales of more than $8.7 billion.