Family of Dancing Aprons Star in Jonny & Will’s New Ad for Ikea

A family of dancing aprons are the stars of Jonny & Will’s second instalment for Ikea’s ‘The Best Day Is The Everyday’ campaign via The Monkey’s Sydney.

Following on from their successful sheepskin rug spot, this one features a couple of charming dancing GULDLOK aprons playfully preparing a meal in their IKEA kitchen.

Using clever and inventive puppetry, the directors breath new life into these everyday objects creating endearing yet playful product heroes.


Client: IKEA Australia
Agency: The Monkeys
Executive Creative Director: Scott Nowell
Senior Creatives: Barb Humphries, Tim Pashen & James Harvey
Creative Team: Katyana O’Neill & Renee Bryant
Group Content Director: Humphrey Taylor
Senior Content Director: Kelly Howard
Senior Content Manager: Lauren Shelley
Planning Director: Michael Hogg
Planner: Charlotte Marshall
Head of TV: Thea Carone
Senior Producer: Penny Brown
Voice Over: Lena Endre
Media Agency: Match
Production Company: Blinkink & FINCH
Directors: Jonny & Will
Executive Producer: Bart Yates & Corey Esse
Producer: Kev Harwood
Line Producer: Marge McInnes
Production Manager: Daisy Bray
Storyboard Artist: Jamie Coe
Model Maker/Puppeteer: Alexander Berchert
Set/Layout Design: Arthur de Borman
DOP: Lachlan Milne
Puppeteers: Jonny & Will and Alexander Berchert
National Marketing Manager: Kristin Bengtsson
National External Communications & Media Manager: Peter Moore
Edit House: The Editors
Senior Producer: Daniel Fry
Editor: Ryan Boucher
VFX: Finch Post
VFX Producer: Hazel Gibson
Head of VFX: Andy Timms
On-Set VFX Supervisor: Quade Biddle
VFX Artist: Jonte Wendt
Grade: Tristan La Fontaine
Sound House: Song Zu
Sound Designer: Abby Sie
Music Composition: Ramesh Sathiah
Executive Producer: Katrina Aquilia
Music Licensing: Level Two
Track: ‘Boyfriend’ by Confidence Man

Source: Blinkink

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